Written by three top consultants and trainers, Applied Strategic Planning shows managers and CEOs a clear, totally effective way to identify and implement strategic objectives.

Applied Strategic Planning surpasses other strategic planning models in many key areas, including:

• Emphasis on organizational culture
• Integration of business and functional plans
• Performance audits
• Gap analysis
• Values clarification

Goodstein, Nolan, and Pfeiffer take managers through all phases of the strategic planning process, including:

• How to determine if an organization is ready for strategic planing
• Effectively communicate a corporate vision
• Recognize the role of culture in changing strategic direction
• Understand the various roles of a consultant
• Write effective mission statements
• Create contingency plans

Containing charts, diagrams, and checklists along with illuminating examples from the authors, extensive consulting experience, and even cartoons that convey important points, Applied Strategic Planning lets managers at the helm navigate expertly through today's unpredictable business climate.
About the Author: TIMOTHY M. NOLAN, Ph.D., is president of Innovative Outcomes, Inc., in Milwaukee, Wisconsin. He is also president of the Applied Strategic Planning Institute, an organization committed to making the strategic-management technology advanced by this book broadly available. His consulting practice is devoted to the related areas of strategy development and innovation. Dr. Nolan's clients range from new businesses to the largest coporations and include for-profit, not-for-profit, and governmental organizations.

LEONARD D. GOODSTEIN, Ph.D., is a consulting psychologist based in Washington, D.C., and a senior vice president of Pfeiffer & Company. Dr. Goodstein is the former executive vice president and CEO of the American Psychological Association, and he served as president and chairman of the board of University Associates, Inc., following thirty years as a professor of psychology at three major American universities. As a consultant to management, he specializes in strategic planning and executive development.

J. WILLIAM PFEIFFER, Ph.D., J.D., president of Pfeiffer & Company, is an experienced consultant to business and government. He has served on the faculties of the University of Iowa, Indiana University, Indiana University Medical Center, and Purdue University. He has been the editor, co-editor, or co-author of numerous books on strategic planning and human resource development (including Pfeiffer & Company's Annual series in Human Resource Development and ten volumes of A Handbook of Structured Experiences for Human Relations Training).