Click 'Supplements' on menu at left for information about the Instructor's Resources CD-ROM available to qualified adopters of this text ??Praise for Applied Social Psychology: .,."My view concerning the major accomplishment of this volume: It takes the distinction between 'basic' and 'applied' social psychology and shows that it is more illusory than real, that 'basic' social psychological theory can be applied to a host of significant social and practical problems with the potential to bring about real and important changes. As such, I think that Applied Social Psychology will make a substantial contribution as an undergraduate text - useful both as an introductory text in courses on applied social psychology and, where time will permit, as a secondary text to complement the main text in introductory or junior graduate-level survey courses on social psychology."?????????????????????????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????????????????????????????????????????????????????? - CANADIAN PSYCHOLOGY/ PSYCHOLOGIE CANADIENNE, 2005, 46: 4, 251-261"In my opinion, this book will be THE text in that field to use. I say this as a current teacher of such a course and one who is constantly looking for a good book to use. . . .I think this book is great. It is comprehensive and very well written."-John Berman, "Skidmore College""

"I especially like the intention to produce an applied text that is highly accessible to an undergraduate audience and that stresses the application of social psychological theory as well as methods. . . . I like the way the editors maintain a consistent format across chapters-and the diversity of topicsinvolved should benefit from having specialists in each area write the individual chapters. Another big plus for this particular volume is that the contributors are primarily from a single major program in applied social psychology. This will give the book an immediate aura of authenticity and unity.""-Herbert L. Leff, "University of Vermont""

"The text has a range of research from classic through current. This use of classic research appears consistently throughout the text. I am also pleased with diversity as one of the chapter topics.""-Barbara K. Sholley, "University of Richmond"

This textbook serves as an introduction to the field of applied social psychology which focuses on understanding social and practical problems and developing intervention strategies directed at their amelioration. The book begins with separate chapters that define the field, examine social psychological theory, review research methods, and consider the design and evaluation of interventions. Subsequent content chapters focus on the application of social psychological theory and knowledge to such areas as counselling, sports, media, health, education, organizations, criminal justice, community, environment, and diversity.Applied Social Psychology looks at the nature of social psychological theory and how it is used to enhance our understanding of social and practical issues. The book then goes on to examine social research methods and how they help us understand those issues.

Key FeaturesOffers a greater level of expertise with contributing authors to each chapter while ensuring unity of perspective and approach in their writing style Includes pedagogical features such as chapter-opening outlines, chapter-opening vignettes, discussion questions, key terms, and chapter summaries Balances theory and research methods and the role they play in applied social psychology Provides broad coverage to give students a more thorough appreciation of the scope of this field and the variety of social problems it addresses Includes a "Culture Context" box in most chapters to highlight cross-cultural concerns and perspectives

??Applied Social Psychology is reader friendly and emphasizes the connection between academic material and the student??'s real-world experiences. It is designed for undergraduate students in the social and behavioral sciences studying applied social psychology.

??

??