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Apple Think different: L'épopée de la firme de Cupertino

Apple Think different: L'épopée de la firme de Cupertino

          
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About the Book

Un guide pratique et accessible pour comprendre rapidement le succès des produits Apple ! Chaque année, des milliers de consommateurs impatients guettent la sortie des nouveaux appareils de la célèbre firme à la pomme. iMac, iPhone, iPod, iPad et, depuis peu, iWatch se vendent à plusieurs millions d'exemplaires de par le monde et ravissent leurs utilisateurs par leur performance et leur design. Admirée ou dénigrée, la société californienne a le mérite de s'être différenciée de ses concurrents. Alors comment a-t-elle atteint les sommets qu'elle connaît aujourd'hui ? Et à quel avenir peut-elle s'attendre dans un secteur de plus en plus concurrentiel ? Ce livre vous aidera à - Replacer l'histoire d'Apple dans son contexte - Comprendre sa stratégie industrielle et marketing - Visualiser les défis à venir - Et bien plus encore ! Le mot de l'éditeur: Avec l'auteure, Ariane de Saeger, nous avons cherché à présenter aux lecteurs le business model d'une des entreprises les plus en vue du moment. Quelles sont les clés de son succès ? Pour le savoir, la fiche retrace l'historique de sa création, avant de s'attarder sur sa vision et son positionnement sur le marché des technologies. Laure Delacroix À PROPOS DE LA SÉRIE 50MINUTES Business Stories La série Business Stories de la collection 50MINUTES propose des documents qui invitent tous les curieux à réfléchir et à s'inspirer des plus grandes entreprises qui ont marqué notre histoire ou qui participent au paysage économique actuel. Nous avons conçu la collection Business & Economics en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des pistes de réflexion, et, pour certains sujets, des études de cas et de nombreux exemples pratiques pour permettre aux lecteurs de développer leurs compétences et leur expertise.


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Product Details
  • ISBN-13: 9782806275141
  • Publisher: 50minutes.Fr
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: L'épopée de la firme de Cupertino
  • Width: 127 mm
  • ISBN-10: 2806275148
  • Publisher Date: 21 Jan 2016
  • Height: 203 mm
  • No of Pages: 48
  • Spine Width: 3 mm
  • Weight: 59 gr


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