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Aplícate el cuento: Técnicas de storytelling para presentaciones persuasivas

Aplícate el cuento: Técnicas de storytelling para presentaciones persuasivas

          
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About the Book

"Esto del storytelling será una de esas palabras en inglés que llegan como cualquier otra moda pasajera." - Probablemente tú, antes de leer este libro. A través de historias propias del autor y casos prácticos de comunicación corporativa, "Aplícate el cuento" te descubre los mecanismos del storytelling y sus innumerables ventajas para que tus presentaciones sean más originales, dinámicas y convincentes. Una guía práctica con tono directo que, capítulo a capítulo, te desvela: - Los secretos de la narrativa que hacen que tu discurso cale en la audiencia y tú consigas tus objetivos. - Diferentes patrones y estructuras que apelan al poder de las historias y cómo aplicarlas a tus presentaciones profesionales. - Nuevos elementos que enriquecen el mensaje aportándote mayor credibilidad, autoridad y conexión con tus oyentes. - Y multitud de ejemplos extraídos del cine, las series de televisión, la literatura o la vida misma que te ayudarán a interiorizar conceptos que cambiarán tu percepción sobre cómo hablar en público. ¿Quieres llevar tus presentaciones a un nuevo nivel?¡Aplícate el cuento!
About the Author: Soy Ivan Carnicero (Barcelona, 1978), director de la escuela de oratoria, presentaciones y comunicación en público SpeakersLab. Me gusta comunicar y, más aún, observar cómo los demás se comunican. He aprendido tanto observándolos, que ahora me dedico a devolver todo lo que he aprendido de ellos. Todo cuanto he estudiado para dominar mis conocimientos y la experiencia como consultor en diversas empresas me permiten descubrir a mis estudiantes las fórmulas para conseguir resultados en sus relaciones de trabajo, sus proyectos o con sus clientes. Después de doce años como docente, fundé SpeakersLab para probar una hipótesis: con formación y herramientas, cualquiera puede ofrecer presentaciones de alto nivel. Y todo el trabajo de formación, soporte y divulgación de la escuela gira entorno a esta idea. Tengo una clara determinación: mejorar las habilidades para hablar en público de empresas y profesionales, ayudándoles a dar vida a sus brillantes ideas y proyectos. Y me encanta pensar que estamos participando en la revolución de las presentaciones. Contribuyendo a que el resto del mundo disfrute de presentaciones vibrantes, de ideas agudas en boca de ponentes ingeniosos con actitudes atractivas, de ponencias que merecen un aplauso porque consiguen calar en la audiencia y cambiar sus mentes o sus vidas.


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Product Details
  • ISBN-13: 9788469722442
  • Publisher: agenciaisbn.es
  • Publisher Imprint: Agenciaisbn.Es
  • Height: 229 mm
  • No of Pages: 118
  • Spine Width: 6 mm
  • Weight: 168 gr
  • ISBN-10: 8469722441
  • Publisher Date: 31 Mar 2017
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Técnicas de storytelling para presentaciones persuasivas
  • Width: 152 mm


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