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Anwendung revolutionärer Entwicklungsansätze auf KMU in hoch entwickelten Wirtschaftsräumen Deutschlands. Möglichkeiten und Grenzen

Anwendung revolutionärer Entwicklungsansätze auf KMU in hoch entwickelten Wirtschaftsräumen Deutschlands. Möglichkeiten und Grenzen

          
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About the Book

Masterarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,0, Donau-Universität Krems - Universität für Weiterbildung, Veranstaltung: Strategie, Technologie und ganzheitliches Management, Sprache: Deutsch, Abstract: Die Welt verändert sich immer schneller und mit ihr die weltweiten Märkte. Fortschreitende Internationalisierung, eine große Zahl neuer Mitbewerber, gesättigte Märkte, hohe Kundenansprüche, Kaufzurück-haltung, der Verlust von Differenzierungsmerkmalen, verkürzte Produktlebenszyklen, schnelle Trendwechsel und hohe gesetzliche Auflagen sind nur einige der aktuellen Problemfelder. Der Klima-wandel, knapper und teurer werdende Rohstoffe, die demografische Entwicklung und Turbulenzen wie die Immobilien-, Finanz-, Wirtschafts-, EU-Krise sorgen für Unsicherheiten und Umbrüche. Ein Ende der krisenhaften, instabilen Zeit ist nicht abzusehen. Die Frage ist wann und was als Nächstes folgt. Die vielfältigen und sich ständig verändernden Problemstellungen, mit hoher Komplexität und Dynamik, fordern von den Unternehmen eine hohe Bereitschaft und Fähigkeit effektiv zu agieren. Altbewährte Erfolgsrezepte greifen dabei immer häufiger aufgrund der veränderten neuen Gesamtsituation nicht mehr. In einem hoch entwickelten Wirtschaftsraum wie Deutschland machen KMU (kleine- und mittlere- Unternehmen) mit 99,7% den mit Abstand größten Anteil aller Unternehmen aus. Ca. 3,62 Millionen KMU (vgl. Großunternehmen nur ca. 0,1 Mio.) sind mit bis 499 Mitarbeitern und mit einem Jahresumsatz von bis zu 50 Millionen Euro zu klassifizieren, in allen Branchen verteilt zu finden und als äußerst heterogene Gruppe zu bezeichnen. KMU unterscheiden sich auch in qualitativen Punkten von Großunternehmen. Höhere Flexibilität, direktere Nähe zu den Märkten, ausgeprägtes Unternehmertum, schnelle, kürzere Entscheidungswege, flachere Hierarchien, weniger Bürokratie und Entscheider sind positive Eigenschaften, die es zu nutzen gilt. Hinzu kommt das Bestre


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Product Details
  • ISBN-13: 9783640770397
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3640770390
  • Publisher Date: 07 Dec 2010
  • Height: 210 mm
  • No of Pages: 120
  • Series Title: German
  • Weight: 168 gr


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Anwendung revolutionärer Entwicklungsansätze auf KMU in hoch entwickelten Wirtschaftsräumen Deutschlands. Möglichkeiten und Grenzen
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Anwendung revolutionärer Entwicklungsansätze auf KMU in hoch entwickelten Wirtschaftsräumen Deutschlands. Möglichkeiten und Grenzen
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