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Anwendbarkeit der RFID-Technologie im Einzelhandel

Anwendbarkeit der RFID-Technologie im Einzelhandel

          
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About the Book

Projektarbeit aus dem Jahr 2015 im Fachbereich BWL - Handel und Distribution, Note: 1,0, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Täglich werden weltweit etwa fünf Milliarden Barcodes gescannt. Dieses Datenvolumen hat ein großes Potential, welches bisher nur gering genutzt wird. Jedoch rückt die zunehmende Erfassung von Daten immer stärker in den Fokus vieler Unternehmen. Auch im Einzelhandel werden Daten erfasst und ausgewertet. Zum einen werden Kundenkarten geführt, die personenbezogene Daten erfassen, zum anderen können Bon-Analysen mit Hilfe von Scannerkassen erstellt werden. Im Gegensatz zum Online Handel verfügen die stationären Einzelhändler jedoch nur über begrenzte Informationen. Der Vertrieb im Internet bietet mehr Möglichkeiten den Kunden und seine Aktivitäten zu erfassen und zu analysieren. Die RFID Technologie, als Nachfolger des Barcodes, ermöglicht es nun auch dem Einzelhandel umfangreichere Daten zu ermitteln. Weiter können Informationslücken in der supply chain geschlossen werden, indem die Daten in Echtzeit zur Verfügung stehen. So besteht im stationären Einzelhandel ebenfalls die Möglichkeit den Daten-Input zu erhöhen und dadurch einen Mehrwert für den Kunden als auch für das Unternehmen zu schaffen. Im Jahr 2010 haben jedoch nur lediglich 3% aller EU Unternehmen diese Technologie verwendet. Wal-Mart agiert seit 2005 als einer der wichtigsten Pioniere im Bereich RFID im Einzelhandel. Das Problem bei der Implementierung neuer Technologien begründet sich darin, neben der Berücksichtigung der Wirtschaftlichkeit die Kundenbedürfnisse zu respektieren und die Wettbewerbsfähigkeit aufrecht zu erhalten. Weiter ist die Akzeptanz aller Stakeholder ein essentieller Bestandteil bei der Einführung der RFID Technologie. Die Herausforderung besteht darin, diese Faktoren in eine Balance zu bringen, damit eine Implementierung der RFID Technologie erfolgreich


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Product Details
  • ISBN-13: 9783656954378
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3656954372
  • Publisher Date: 08 May 2015
  • Height: 210 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 50 gr


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Anwendbarkeit der RFID-Technologie im Einzelhandel
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