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Antwort von mittelständischen Banken auf nachhaltige Veränderungen des Marktumfeldes

Antwort von mittelständischen Banken auf nachhaltige Veränderungen des Marktumfeldes

          
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About the Book

Masterarbeit aus dem Jahr 2020 im Fachbereich BWL - Controlling, Note: 1,0, Otto-Friedrich-Universität Bamberg, Sprache: Deutsch, Abstract: Nachdem zu Beginn die Charakteristika und das grundlegende Geschäftsmodell in Form der elementaren Funktion und insbesondere drei zentrale Geschäftssparten von mittelständischen Banken vorgestellt werden, ist ein wesentliches Ziel dieser Arbeit, anhand einer umfangreichen Datenerhebung bei mittelständischen Banken eine Beurteilung des derzeitigen Marktumfelds aus der Perspektive von Vorstandsmitgliedern zu ermitteln. Darüber hinaus wird insbesondere herausgearbeitet, welche Maßnahmen mittelständische Institute ergreifen, um eine Verbesserung der Geschäftssituation anzustreben - also welche konkreten, eigene Antworten sie auf die eingangs kurz umrissenen aktuellen Herausforderungen haben. In der Konsequenz sollen Erkenntnisse darüber gewonnen werden, in welche Richtung sich ihre Geschäftsmodelle entwickeln müssen, um sich auch in Zukunft unter den Einflüssen der zunehmenden Regulatorik, des anhaltenden Niedrigzinsumfeldes und der Digitalisierung mit den sich hieraus ergebenden Kundenanforderungen gegen neue Mitbewerber behaupten zu können. Um die gewonnenen Erkenntnisse aus der Befragung bewerten zu können, werden im ersten Teil der Arbeit die für mittelständische Kreditinstitute bedeutendsten Geschäftsfelder, darunter der Zahlungsverkehr, die Anlage- und Vermögensberatung und das Kreditgeschäft vorgestellt. Dabei soll deutlich werden, warum sich die empirische Untersuchung mit gerade diesen Kernbereichen beschäftigt. Darüber hinaus erfordert es auch ein Verständnis darüber, welche Bedingungen den Bankenmarkt derzeit prägen und warum das die Regionalinstitute nicht nur vor große Herausforderungen stellt, sondern mittelfristig sogar ihre Existenz bedroht. Daher werden im zweiten Abschnitt dieser Arbeit die vier entscheidenden Marktveränderungen analysiert und die für die entsprechende Einordnung der Studienergebnisse notwendige


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Product Details
  • ISBN-13: 9783346283047
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 86
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3346283046
  • Publisher Date: 26 Jan 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 122 gr


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Antwort von mittelständischen Banken auf nachhaltige Veränderungen des Marktumfeldes
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