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Ansätze zur Integration des betrieblichen Umweltschutzes in das Supply Chain Management: Eine empirische Untersuchung in der deutschen Automobilzulieferindustrie

Ansätze zur Integration des betrieblichen Umweltschutzes in das Supply Chain Management: Eine empirische Untersuchung in der deutschen Automobilzulieferindustrie

          
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About the Book

Diplomarbeit aus dem Jahr 2010 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,3, Friedrich-Alexander-Universität Erlangen-Nürnberg (Rechts- und Wirtschaftswissenschaftliche Fakultät), Sprache: Deutsch, Abstract: Zwei bedeutende Megatrends dieses Jahrzehnts sollen als Ausgangspunkt für diese Arbeit herangezogen werden. Ersterer beschreibt in Folge des stetigen Wandels globaler Klimaver-hältnisse sowie der damit einhergehenden Umweltbeeinträchtigung ein wachsendes ökologisches Bewusstsein in der Gesellschaft. Einen zweiten Megatrend stellt die zuneh-mende Etablierung globaler Wertschöpfungsnetzwerke durch arbeitsteilige Herstellung von Konsumgütern dar. Beide Entwicklungen hatten für zahlreiche Unternehmen in den letzten Jahren tiefgreifende Veränderungen zur Folge. Das zunehmende Umweltbewusstsein vieler Verbraucher veranlasst Unternehmen ihre bisherigen Markt- und Umweltstrategien zu überdenken sowie nach Lösungen auf veränderte Kundenanforderungen zu suchen. Darüberhinaus bilden nationale wie internationale Umweltschutzgesetze eine rechtliche Grundlage für einen industriellen Wertewandel hin zu mehr Nachhaltigkeit und effizienterem Ressourceneinsatz. Eine frühzeitige, ökologieorientierte Ausrichtung der Unternehmensstra-tegie ermöglicht ein proaktives, antizipatives Marktverhalten, wodurch sich Wettbewerbsvor-teile generieren lassen. Global stark vernetzte Wertschöpfungsketten stellen vor diesem Hintergrund für Unterneh-men neue logistische Herausforderungen dar. Das für die Koordination dieser Netzwerke verantwortliche Supply Chain Management (SCM) sieht sich immer stärker mit ökologischen Anforderungen konfrontiert. Laut einer aktuellen Umfrage der Unternehmensberatung Accenture würden 70% der Deutschen beim Lebensmitteleinkauf die bei Herstellung, Logistik und Verpackung entstandenen CO2-Emissionen als wichtiges Kaufkriterium heranziehen. Einige Branchen, wie die Automobil- oder Bekleidungsindustrie, haben dieses Verbraucherinteresse ansatzwei


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Product Details
  • ISBN-13: 9783640897377
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 177 gr
  • ISBN-10: 3640897374
  • Publisher Date: 20 Apr 2011
  • Height: 210 mm
  • No of Pages: 128
  • Series Title: German
  • Sub Title: Eine empirische Untersuchung in der deutschen Automobilzulieferindustrie
  • Width: 148 mm


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Ansätze zur Integration des betrieblichen Umweltschutzes in das Supply Chain Management: Eine empirische Untersuchung in der deutschen Automobilzulieferindustrie
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Ansätze zur Integration des betrieblichen Umweltschutzes in das Supply Chain Management: Eine empirische Untersuchung in der deutschen Automobilzulieferindustrie
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