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Angebotsbeschreibungen für Online-Einkaufsportale zur automatischen Klassifizierung und Informationsextraktion mittels Rekursiver Transitionsnetzwerke

Angebotsbeschreibungen für Online-Einkaufsportale zur automatischen Klassifizierung und Informationsextraktion mittels Rekursiver Transitionsnetzwerke

          
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About the Book

Examensarbeit aus dem Jahr 2007 im Fachbereich Informatik - Internet, neue Technologien, Note: 1,0, Ludwig-Maximilians-Universität München (Centrum für Informations- und Sprachverarbeitung), Sprache: Deutsch, Abstract: Das Einkaufen im Internet hat sich neben dem stationären Handel in den letzten Jahren zu einer tragenden Säule der Wirtschaft entwickelt. Die Menge der im Internet umgesetzten Waren hängt jedoch nicht zuletzt davon ab, ob der Verbraucher einen Anbieter und bei diesem das für ihn passende Produkt findet. Ohne eine umfassende Klassifikation von Produkten und eine ausgereifte Suchtechnologie ist das jedoch kaum möglich. Großer manueller Aufwand dafür ist natürlich sehr kostspielig. Eine Möglichkeit dem zu begegnen, ist die Entwicklung von Werkzeugen, die durch umfassende Konfigurierbarkeit helfen, große Mengen von Produkt- und Angebotsdaten weitestgehend automatisch zu analysieren und klassifizieren bzw. parametrisieren. Die Arbeit stellt einen Ansatz vor, der in einem kommerziellen Umfeld eingesetzt wird. Im Bereich des elektronischen Handels findet er Anwendung, um Prozesse der automatischen Verarbeitung von deutschsprachigen Produkt- und Angebotsdaten zu unterstützen, die letztlich das Ziel haben, die zentrale Problematik des Online-Shoppings - das Suchen und Finden von Produkten - zu optimieren. Die Idee ist dabei, linguistische Informationen - insbesondere lexikalische Daten und syntaktische Strukturen - aus den Angebotstexten zu nutzen, um die darin beschriebenen Produkte zu klassifizieren. Die dafür relevanten Informationen werden mittels Informationsextraktion gewonnen und bearbeitet. Dabei werden bestimmte wiederkehrende und aussagekräftige Muster erkannt und formalisiert, so daß durch Abstraktion auf einen Zusammenhang zwischen der Struktur des Angebotstextes und der Art und Zusammensetzung des konkreten Verkaufsobjektes geschlossen werden kann. Die Arbeit besteht aus zwei Teilen: einem theoretischen, linguistisch-analytischen Abschnitt, in


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Product Details
  • ISBN-13: 9783668147935
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 64
  • Series Title: German
  • Weight: 95 gr
  • ISBN-10: 3668147930
  • Publisher Date: 16 Feb 2016
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm


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Angebotsbeschreibungen für Online-Einkaufsportale zur automatischen Klassifizierung und Informationsextraktion mittels Rekursiver Transitionsnetzwerke
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Angebotsbeschreibungen für Online-Einkaufsportale zur automatischen Klassifizierung und Informationsextraktion mittels Rekursiver Transitionsnetzwerke
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