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Andrés Manual de Marketing

Andrés Manual de Marketing

          
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About the Book

¿Estás a favor o en contra de AMLO? Cómo vas a ver en este libro, esa reducción de opciones es parte de su posicionamiento mercadológico. Léelo bajo tu propio criterio, este libro no alaba al presidente de México, más bien devela las claves que configuraron su victoria y la creación de una lealtad y fidelización hacia su imagen por parte de su población objetivo.

Indispensable para marketeros, comunicólogos, politólogos, analistas, opositores, sus fans y líderes de opinión.

La gran lección que nos ha dejado Andrés Manuel López Obrador en el 2018, NO tiene que ver con su capacidad para dirigir un gobierno, sino con su habilidad para convertirse en una marca pegajosa y poderosa. Este es un manual para todo tipo de emprendedor, propietarios de negocios de tamaño medio y pequeño, así como para freelancers que comienzan a ofrecer sus servicios.10 claves infalibles de posicionamientoAMLO logró que todos hablaran de él y lo vieran hasta en la sopa. Aquí te doy las 10 claves -infalibles y comprobadas- que lo llevaron a posicionarse como la oferta más exitosa del 2018. Su marca tenía que superar al ruido publicitario cotidiano, no sólo luchó contra otros candidatos, sino contra el cereal, el jabón para platos, los coches o el fútbol. Su triunfo superó sus propias expectativas, arrasando a la competencia y sometiendo a sus adversarios. No es la bonita biografía del luchador social tabasqueño, se trata de la pericia y puesta en práctica de una estrategia de marketing bien estructurada. Son las mismas claves que han usado grandes marcas como Hermès, Pepsi, Mercedes Benz o Apple.elecciones, marketing, publicidad, campañas políticas, emprender, personal branding, empresas


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Product Details
  • ISBN-13: 9798650464921
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Independently Published
  • Height: 203 mm
  • No of Pages: 170
  • Spine Width: 10 mm
  • Width: 127 mm
  • ISBN-10: 8650464920
  • Publisher Date: 02 Jun 2020
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 190 gr


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