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The Analytic Hospitality Executive

The Analytic Hospitality Executive

          
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About the Book

This book will help decision makers within the hospitality / gaming industries understand big data and analytics as they apply to their industry. It will provide practical tips for incorporating analytics into existing business processes as well as assist managers discover where they can drive value in their organization via advanced analytics. The book will also contain tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence and it will help identify which data sources will provide value to their organization and how to turn that information into insights. Special Features ·Understand big data and analytics ·Incorporate analytics into existing business processes ·Identify the most valuable data sources ·Create a strategic analytic culture that drives value Table of Content Foreword Acknowledgments About the Author Chapter 1 Building a Strategic Analytic Culture in Hospitality and Gaming ·Strategic Analytic Culture ·Moving Ahead and Staying Ahead with Prescriptive Decision Making ·Making It Happen ·Getting Started ·How This Book Can Help Chapter 2 Data Management for Hospitality and Gaming ·Data Management Challenge and Opportunity ·Data Storage ·Data Integration ·Data Quality ·Measuring the Benefits of Data Management ·Responsible Use of Data Chapter 3 Data Visualization ·Why Are Visualizations So Important? ·Visualization Technology ·Data Handling ·Visualization Types ·Creating Powerful Visualizations Chapter 4 From Reactive to Proactive Decision Making: Advanced Analytics in Action ·Reactive to Proactive Decision Making ·Statistical Analysis ·Forecasting ·Predictive Analytics ·Optimization ·Machine Learning ·Text Analytics ·Making It Work--Analytics and Technology ·Innovations in Solution Delivery ·Real Time and Streaming Chapter 5 Analytics for Operations ·Operations ·Operations Data ·Advanced Analytics for Operations ·Workforce Planning and Optimization ·Queues ·The Impact of Queue Configuration ·Managing Consumer Perceptions of the Wait ·Benchmarking Operations Analytics Capabilities ·Technology and People Investments Chapter 6 Analytics for Marketing ·Marketing Data ·Advanced Analytics for Marketing ·Digital Intelligence ·Benchmarking Marketing Analytics Capabilities ·Technology and People Investments Chapter 7 Analytics for Sales ·Sales Data ·Advanced Analytics for Sales ·Statistical Analysis ·The Changing Landscape of Sales ·Benchmarking Sales Analytics Chapter 8 Analytics for Revenue Management ·Revenue Management: A History Lesson ·Then Things Changed . . . ·Revenue Management Data ·Revenue Management Analytics ·Benchmarking Revenue Management Analytics Capabilities ·Technology and People Investments Chapter 9 Analytics for Performance Analysis ·Data for Performance Analysis ·Advanced Analytics for Performance Analysis ·Benchmarking Performance Analytics Capabilities ·Technology and People Investments Chapter 10 Analytics for Gaming ·Gaming Data ·Advanced Analytics for Gaming ·Casino Floor Revenue Optimization ·Fraud and Anti--Money Laundering ·Benchmarking Gaming Analytics Capabilities ·Technology and People Investments Chapter 11 Pulling It All Together: Building an Analytical Organization ·Getting Started: Well-Defined, Small Projects for Maximum Impact ·Organizing Your Analytics Department ·The Build versus Buy Decision ·Integrated Decision Making Conclusion Additional Resources Notes Appendix 1 Case Study from Infor: Analytics Opportunities in Operations Appendix 2 Case Study from IDeaS: Meetings and Events Revenue Management Appendix 3 Why Dynamic? Appendix 4 Chapter Questions References Index


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Product Details
  • ISBN-13: 9788126564798
  • Publisher: Wiley
  • Binding: Hardcover
  • No of Pages: 432
  • ISBN-10: 8126564792
  • Publisher Date: 2016
  • Language: English

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