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Analyse von Heuristiken zur Vermeidung kognitiver Verzerrung anhand des Ankereffektes

Analyse von Heuristiken zur Vermeidung kognitiver Verzerrung anhand des Ankereffektes

          
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About the Book

Bachelorarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 2,3, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Düsseldorf früher Fachhochschule, Sprache: Deutsch, Abstract: Menschen werden tagtäglich damit konfrontiert, Entscheidungen treffen zu müssen. Dies reicht von simplen Alltagshandlungen bis zu komplexen Problemen wie einem persönlichen Umzug oder einer folgenreichen beruflichen Entscheidung. Einige dieser Entscheidungen werden bewusst und mit vorheriger Abwägung getroffen, der Großteil aber, nämlich 70-80 %, wird unbewusst ohne vorherige Auseinandersetzung mit dem Problem oder der Fragestellung getroffen. Es gibt eine Vielzahl an Forschungen darüber, wie und mit welcher Systematik diese unbewussten Entscheidungen getroffen werden, wie fehleranfällig diese sind und welche Konsequenzen sie nach sich ziehen können. Die dafür verantwortlichen mentalen Prozesse werden Heuristiken genannt. Sie sind zeitsparend und in der Regel effektiv und korrekt, manchmal führen sie jedoch zu Fehleinschätzungen, sog. kognitiven Verzerrungen. Die vorliegende Arbeit befasst sich mit dem Zustandekommen unbewusster Entscheidungen und wie sich diese beeinflussen lassen. Der Fokus liegt dabei auf der Ankerheuristik, die im sog. Ankereffekt resultiert. Dieser beschreibt die unbewusste Beeinflussung einer Entscheidung durch vorherige Präsentation einer bestimmten Information, z. B. einer Zahl. Der Effekt ist mittlerweile gut erforscht und auch in den Mainstream-Medien präsent. Bspw. zeigen Online-Nachrichtenseiten wie das manager magazin Videos zum Ankereffekt und dazu, wie dieser sich in Gehaltsverhandlungen nutzen lässt. Im Laufe dieser Arbeit wird der Ankereffekt in den Kontext der Verhaltensökonomik eingebettet und es wird erläutert, wie dieser zustande kommt, ob und wie man ihn umgehen kann und welche Konsequenzen sich aus ihm ergeben.


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Product Details
  • ISBN-13: 9783346142993
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 297 mm
  • No of Pages: 94
  • Spine Width: 5 mm
  • Width: 210 mm
  • ISBN-10: 334614299X
  • Publisher Date: 07 Apr 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 245 gr


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