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Analyse und Optimierungsmöglichkeiten des Messekonzeptes auf Touristikmessen am Beispiel des Visit USA Committee Germany e.V.

Analyse und Optimierungsmöglichkeiten des Messekonzeptes auf Touristikmessen am Beispiel des Visit USA Committee Germany e.V.

          
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About the Book

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Hochschule Aschaffenburg (Fakultät für Wirtschaft und Recht), Veranstaltung: Marketing-Seminar, Sprache: Deutsch, Abstract: 1.2 Zielsetzung und Aufbau der Arbeit In dieser Arbeit wird der Messeauftritt untersucht. Es soll gezeigt werden, wie wichtig eine Zieldefiniti-on im Vorfeld ist, um eine Messebotschaft zu entwickeln. Diese stellt folglich einen Leitfaden für die gesamte Standge-staltung dar, die analysiert werden soll. Der Leser soll verstehen, auf was Men-schen reagieren und wie er dementsprechend seinen Stand auf Messen aufbauen und gestalten muss. Zuerst wird die Organisation vorgestellt, auf die im praktischen Teil dann näher eingegangen wird. Es wird der Aufbau, die Gründung und das Ziel des Verbandes dargelegt und anschließend deren Marketingaktivitäten aufgeführt. Im Anschluss daran folgt ein theoretisches Kapitel, dass allgemein erklärt, wie Messen definiert werden und was sie für eine Stellung im Marketing-Mix von Firmen einnehmen. Darüber hinaus sollen Vorteile von Messen und die Wichtigkeit einer Zieldefinition aufgezeigt werden. Den dritten Arbeitsschwerpunkt bildet das Messekonzept. Hierbei werden die verschiedenen Stand-lagen und -arten erläutert, um anschließend die räumlichen und gestalterischen Faktoren des Stand-designs darzulegen. Außerdem werden die Möglichkeiten und Probleme von Messevents und -geschenken erläutert. Im folgenden Kapitel wird das Messekonzept des VUSA anhand der theoretisch erarbeiteten Erkenntnisse analysiert. Den Abschluss der Arbeit bildet ein Optimierungskapitel, das Verbesserungsvorschläge in den Be-reichen Messebotschaft, Standgestaltung, Kleidung der Aussteller sowie Messegeschenke erarbeitet, um einen bleibenden Eindruck bei den Messebesuchern zu hinterlassen und so die Ziele besser zu erreichen. 1.3 Abgrenzung des Themas Der Aufsatz beschäftigt sich nur mit Verbrauchermessen und bezieht keine an da


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Product Details
  • ISBN-13: 9783640167432
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3640167430
  • Publisher Date: 26 Sep 2008
  • Height: 210 mm
  • No of Pages: 84
  • Series Title: German
  • Weight: 122 gr


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Analyse und Optimierungsmöglichkeiten des Messekonzeptes auf Touristikmessen am Beispiel des Visit USA Committee Germany e.V.
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