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Analyse multimedialer Techniken für Marketinginformationssysteme im internen und externen Einsatz eines Unternehmens

Analyse multimedialer Techniken für Marketinginformationssysteme im internen und externen Einsatz eines Unternehmens

          
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About the Book

Inhaltsangabe: Einleitung: Das Schlagwort der letzten Jahre im Bereich der Computer- und Kommunikationsbranche ist mit Sicherheit der Begriff „Multimedia". 1995 wurde er in Deutschland aufgrund seines häufigen Gebrauchs und seiner zunehmenden Bedeutung zum Wort des Jahres gewählt, obwohl nach wie vor keine einheitliche Definition bezüglich dieses Begriffes besteht. Neue Märkte und nahezu unbegrenzte Anwendungsmöglichkeiten im geschäftlichen und privaten Bereich werden prognostiziert. Die gesamte Computer- und Kommunikationsbranche verspricht sich seit Beginn der 90'er Jahre von den neuen Techniken hohe Wachstumsraten und Ertragschancen durch die Erschließung völlig neuer, expansiver Märkte. Problemstellung: Die vorliegende Arbeit hat das Ziel, mögliche Anwendungsszenarien von „Multimedia" in betrieblichen Informationssystemen, speziell im Bereich der Marketing-Informationssysteme, aufzuzeigen. Die Informationssysteme gewannen im Laufe der letzten 25 Jahre mehr und mehr an Bedeutung für die Unternehmen. Sie sind inzwischen zu wichtigen Bestandteilen und Sicherungsmöglichkeiten des betrieblichen Erfolges geworden. Der Einsatz multimedialer Techniken auf diesem Gebiet eröffnet den Unternehmen große Chancen, ihre Kommunikation, betriebsintern und -extern, wesentlich effizienter zu gestalten und somit langfristiges Wachstum zu gewährleisten. Insbesondere Marketing-Informationssysteme können durch multimediale Techniken wirkungsvoll unterstützt und verbessert werden. Sie tragen zu einer transparenteren Marktbearbeitung bei und ermöglichen schnelle Reaktionen bei Marktveränderungen seitens des Managements. Vor allem in der unternehmensinternen und -externen Kommunikation eröffnen multimediale Anwendungen völlig neue Chancen und Möglichkeiten. Die Grundlagen der betrieblichen Kommunikation bilden leistungsfähige EDV-Soft- und Hardwarearchitekturen, wobei in dieser Arbeit die Einsatzmöglichkeiten von „Multimedia" auf Basis der EDV, nicht aber deren Kostenaspekte im Vorder


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Product Details
  • ISBN-13: 9783838633862
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3838633865
  • Publisher Date: 02 May 2001
  • Height: 210 mm
  • No of Pages: 88
  • Series Title: German
  • Weight: 127 gr


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