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Analyse des Marktumfeldes von "HelloFresh". Was sind Chancen und Risiken des Unternehmens?

Analyse des Marktumfeldes von "HelloFresh". Was sind Chancen und Risiken des Unternehmens?

          
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About the Book

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 1,7, International School Of Management, Standort Frankfurt, Sprache: Deutsch, Abstract: In dieser Hausarbeit wird das Unternehmen HelloFresh sowie dessen Unternehmensumfeld genauer betrachtet. HelloFresh ist ein sich rasant entwickelndes deutsches Start-up und ein Vorbild für viele junge Unternehmen. Vor allem durch das Erreichen der letzten Meilensteine, wie zum Beispiel den erfolgreichen Börsengang im Jahr 2017, die Übernahme des Konkurrenten Green Chef oder die errungene Marktführerschaft im März 2018 in den USA, rückt HelloFresh zunehmend in den Fokus der Wirtschaftsmedien. HelloFresh bietet seit der Gründung im Jahr 2011 sogenannte "Kochboxen" im Abonnement in derzeit zehn Ländern an. Die Boxen enthalten Rezepte und für das Kochen vorbereitete Lebensmittel. Die Kunden haben die Auswahlmöglichkeit zwischen verschiedenen Kochboxen mit unterschiedlicher Portionierung sowie variierenden Rezepten. Die Hausarbeit geht speziell auf folgende Fragen ein: 1. Wie sieht das Marktumfeld von HelloFresh aus? Was sind die Haupttreiber? 2. Was sind die internen Stärken und Schwächen sowie die Chancen und Risiken des Unternehmens? Welche strategischen Ansätze sollen unternommen werden, um einen Wettbewerbsvorteil zu erreichen? 3. Wo können "untapped opportunities" für das Unternehmen liegen?


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Product Details
  • ISBN-13: 9783668915855
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 28
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3668915857
  • Publisher Date: 06 Mar 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 50 gr


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