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Analyse der Marktsituation der HMV Group plc

Analyse der Marktsituation der HMV Group plc

          
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About the Book

Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Otto Beisheim School of Management Vallendar (Hochschule für Unternehmensführung), Veranstaltung: Accounting, Sprache: Deutsch, Abstract: Die im Jahr 1921 gegründete HMV Media Group plc ist einer der größten britischen Musik- und Buchhändler der neben dem Hauptsitz England auch in Canada, Asien und teilweise auch in Europa tätig ist. Durch große Übernahmen und Fusionen in den Jahren 2006 bis 2008 ist die Unternehmensgruppe mit der Tochter und Buchmarktriesen Waterstone's der größte Buchhändler im Vereinigten Königsreich. Aktuell ist mit über 310 Ladengeschäften ein großes Filialnetz vorhanden. Sowohl die Umstrukturierungen als auch die aggressiven Expansionen der letzten Jahre haben jedoch nur bedingt zu einem besseren Geschäftsergebnis geführt. Das dichte Filialnetz ist das prioritäre Problem des Konzerns, da sich die geringe Flexibilität im schnelllebigen Mediengeschäft und die hohen Fixkosten der Ladengeschäfte negativ auf die Unternehmenszahlen auswirken. Erst langsam ist man von der Expansion in neue Filialen abgerückt und setzt verstärkt auf neue Vertriebsstrategien wie dem Vertrieb über das Internet. Hierdurch ist auch in der Wirtschaftskrise eine deutliche Umsatzsteigerung im Online-Geschäft sowie bei den Ticketverkäufen gelungen. Durch die vom neuen CEO Simon Fox vorgegebene Geschäftsstrategie ist das Unternehmen langsam auf dem wirtschaftlich richtigen Weg. So ist der Strukturwandel und Erschließung neuer Geschäftsfelder sowie die Reduktion der Anzahl von nicht rentablen Waterstone's Filialen ein wichtiger Schritt zur Stabilität. Außerdem werden verstärkt moderne Vertriebswege wie Online-Shops und eine weitere Expansion in die stark wachsenden asiatischen Märkte in die zukünftige Geschäftsstrategie mit einbezogen werden.


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Product Details
  • ISBN-13: 9783640820566
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 216 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 45 gr
  • ISBN-10: 3640820568
  • Publisher Date: 31 Dec 2011
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm


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