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Analyse von Logfile-Statistiken zur absatzpolitischen Auswertung von Internetpräsenzen

Analyse von Logfile-Statistiken zur absatzpolitischen Auswertung von Internetpräsenzen

          
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About the Book

Diplomarbeit aus dem Jahr 2001 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1.3, FernUniversität Hagen, Sprache: Deutsch, Abstract: Das Internet ist in jedem Geschäftsbereich zu einem unverzichtbaren Informations- und Kommu-nikationsmedium geworden. Auch dem Marketing werden durch die zeitlich und global unbe-grenzten, multimedialen und interaktiven Möglichkeiten, die insbesondere das World Wide Web bietet, neue Tore geöffnet. Möglichkeiten, die das Internet bietet, um Daten (formatierte Informationen) über Besucher zu sammeln und auszuwerten, sollen in dieser Arbeit diskutiert werden. Grundlage hierfür bilden die vom Web Server erzeugten Logfiles. Nach einer groben Einordnung in den absatzpolitischen Rahmen (Kapitel 2) werden in Kapitel 3 die technologischen Grundlagen der Internetnutzung, insbesondere die Client/Server-Kommunikation, vorgestellt. Kapitel 4 befasst sich mit der Da-tengewinnung durch Logfiles und den daraus zu entnehmenden Informationen. Messkriterien, Probleme der Messung und Auswertungsverfahren sind Themen des Kapitels 5. Daran schließt sich in Kapitel 6 eine Betrachtung der Ergebnisse im Hinblick auf die Optimierung des Online-Marketings an, wobei auch auf Möglichkeiten einer detaillierteren Datengewinnung hingewiesen wird. In Kapitel 7 wird die Datenerhebung unter dem Aspekt des Datenschutzes beleuchtet. Ab-schließend erfolgt eine zusammenfassende Bewertung der Möglichkeiten durch Logfile-Analysen (Kapitel 8).


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Product Details
  • ISBN-13: 9783867465670
  • Publisher: Examicus Publishing
  • Publisher Imprint: Examicus Publishing
  • Height: 210 mm
  • No of Pages: 174
  • Series Title: German
  • Weight: 236 gr
  • ISBN-10: 3867465673
  • Publisher Date: 23 Aug 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 148 mm


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Analyse von Logfile-Statistiken zur absatzpolitischen Auswertung von Internetpräsenzen
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