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Analyse von Gruppeninterviews zur Lebenswelt von 13- bis 14-jährigen Jugendlichen. Vorbilder, Chancen und Risiken des Videoportals Youtube

Analyse von Gruppeninterviews zur Lebenswelt von 13- bis 14-jährigen Jugendlichen. Vorbilder, Chancen und Risiken des Videoportals Youtube

          
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About the Book

Studienarbeit aus dem Jahr 2015 im Fachbereich Soziologie - Kinder und Jugend, Note: 1,3, Universität zu Köln (Humanwissenschaftliche Fakultät), Veranstaltung: Bildung und Geschlecht, Sprache: Deutsch, Abstract: Der Ansatz dieser Arbeit ist es herauszufinden, welche Bedeutung das Videoportal Youtube für die Lebenswelt von 13- bis 14-jährigen Jugendlichen besitzt. Die Internetseite Youtube wurde 2005 gegründet, seitdem können Benutzer auf diesem Videoportal Videos schauen und hochladen. Heutzutage werden pro Minute ca. 100 Stunden Videomaterial veröffentlicht und 64% der unter-15jährigen deutschen Jugendlichen konsumieren Youtube-Videos täglich. Während die Nutzer, welche eigene Kanäle erstellten um ihre Videos zu veröffentlichen, anfangs Youtube als Hobbyprojekt verstanden, professionalisierten sie sich in den letzten Jahren indem sie Fernsehstudios und fachgemäße Videoausrüstung nutzten. Die Medienindustrie erkannte das Potenzial des Marktes hinsichtlich junger Zuschauer und es wurden zielgruppenorientierte Kanäle erstellt. Youtube hat zum einen den Vorteil gegenüber dem klassischen Fernsehen, dass man einerseits jederzeit überall das schauen kann was man möchte. So ist das Smartphone das übliche Mediengerät der Wahl zum Konsumieren von jeglichen Videos. Zum andern ist eine Interaktion und Kommunikation mit dem Ersteller des Videos (genannt Youtuber bzw. Youtuberin) und anderen Zuschauern möglich. Viele Youtuber sind zu Vorbildern für Jugendliche geworden. Sie bieten ein hohes Maß an Identifikationsmöglichkeiten, da sie selbst oft noch relativ jung sind, authentisch und bodenständig erscheinen sowie über Themen und Probleme der Jugendlichen diskutieren. Erfolgreiche Youtuber mit hohen Zuschauerzahlen, wurden zu neuen Medienstars. Auf Konzerten und Events werden sie wie musikalische Popstars von Fans gefeiert und bejubelt. So waren 15.000 Jugendliche auf den Videodays in Köln, auf welcher viele Youtuber auf einer Bühne auftraten. Die hohe Bedeutung der Yout


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Product Details
  • ISBN-13: 9783668141353
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3668141355
  • Publisher Date: 02 Mar 2016
  • Height: 210 mm
  • No of Pages: 68
  • Series Title: German
  • Weight: 100 gr


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Analyse von Gruppeninterviews zur Lebenswelt von 13- bis 14-jährigen Jugendlichen. Vorbilder, Chancen und Risiken des Videoportals Youtube
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Analyse von Gruppeninterviews zur Lebenswelt von 13- bis 14-jährigen Jugendlichen. Vorbilder, Chancen und Risiken des Videoportals Youtube
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