Home > Business & Economics > Business & management > Sales & marketing > Analyse der Einsatzmöglichkeiten von Mobile Business am Beispiel der Medien- und Unterhaltungsindustrie
13%
Analyse der Einsatzmöglichkeiten von Mobile Business am Beispiel der Medien- und Unterhaltungsindustrie

Analyse der Einsatzmöglichkeiten von Mobile Business am Beispiel der Medien- und Unterhaltungsindustrie

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

Inhaltsangabe: Einleitung: Die Versteigerung der Frequenzen für den neuen UMTS-Standard, die mobile Telefonie der nächsten Generation, machte in nahezu allen Medien Schlagzeilen. Die Mobiltelefonbetreiber boten in der ersten Auktion in England insgesamt 70 Milliarden DM für die limitierten Lizenzen - weit mehr, als man sich vorgestellt hatte. In Deutschland waren es 99 Milliarden DM. Das bedeutet: Alleine für die Mobilfunklizenzen wurden pro Einwohner Deutschlands rund 1200 DM investiert. Eine plausible Begründung für diese hohen Summen konnte zu diesem Zeitpunkt keiner so genau geben. Fest steht, dass die Betreiber im Vergleich zu heute mit jeden Kunden mehr als doppelt so viel Umsatz machen müssen, um die getätigten Investitionskosten für Lizenzen und Netzaufbau wieder herein zu bekommen (und das bei fallenden Preisen für Telefongespräche). Dahinter steht der feste Glaube an das gigantische Erlöspotenzial aus Mehrwertangeboten der Zukunft, anders gesprochen: Mobile Business. In zahlreichen Zeitungsartikeln, Studien und Büchern werden höchst unterschiedliche Begriffe verwendet, wenn über die mobile Zukunft geredet wird. Da gibt es „wireless commerce", „M-Commerce", „mobile eMarkets" und viele andere mehr. Unklar bleibt oft, wovon eigentlich die Rede ist. Geht es lediglich um Käufe, also Transaktionen, die per Handy getätigt werden, oder auch um Informationsdienstleistungen? Oder ist M-Business nur ein zusätzlicher Anwendungsbereich des Internet? Unter Mobile Business, kurz auch M-Business, sollen in dieser Diplomarbeit alle auf mobilen Geräten („Devices") ausgetauschten Dienstleistungen, Waren sowie Transaktionen subsumiert werden. Diese können stattfinden zwischen Unternehmen und Kunden (B2C), Unternehmen und Unternehmen (B2B), Unternehmen und Arbeitnehmern (B2E), Konsumenten und Konsumenten (C2C) sowie Unternehmen und Geräten (B2D) sowie Geräten und Geräten (D2D). Die vorliegende Diplomarbeit wurde geschrieben, um zum einen die mögliche Entwicklung und die t


Best Sellers



Product Details
  • ISBN-13: 9783838640983
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3838640985
  • Publisher Date: 13 Feb 2005
  • Height: 210 mm
  • No of Pages: 76
  • Series Title: German
  • Weight: 109 gr


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Analyse der Einsatzmöglichkeiten von Mobile Business am Beispiel der Medien- und Unterhaltungsindustrie
Diplom.de -
Analyse der Einsatzmöglichkeiten von Mobile Business am Beispiel der Medien- und Unterhaltungsindustrie
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Analyse der Einsatzmöglichkeiten von Mobile Business am Beispiel der Medien- und Unterhaltungsindustrie

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!