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Analyse du discours dans la publicité roumaine

Analyse du discours dans la publicité roumaine

          
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About the Book

Cet article analyse les publicités imprimées de la période communiste et post-communiste en Roumanie, dans le but de montrer que le message du discours publicitaire transmis par les images et le langage va au-delà de la signification dénotative pour atteindre des connotations sociales, économiques et politiques. Il est démontré que les publicités sont le reflet de la société dans laquelle nous vivons, qu'elles sont influencées et qu'elles influencent à leur tour les attitudes et les concepts de ceux qui les reçoivent; les publicités ne manipulent pas seulement la structure et l'interprétation du discours afin de faciliter la vente d'un produit, mais elles maintiennent et diffusent même des attitudes sociales. Cette étude souligne le fort impact du contexte économique, politique et social sur l'évolution du discours publicitaire en Roumanie, en mettant l'accent sur les aspects liés à la perception du genre.Examinateurs: Professeur associé Butiurcă Doina-Ileana, PhDProfesseur associé Neagu Maria-Ionela, PhD


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Product Details
  • ISBN-13: 9786208122706
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editions Notre Savoir
  • Height: 229 mm
  • No of Pages: 140
  • Spine Width: 8 mm
  • Width: 152 mm
  • ISBN-10: 6208122708
  • Publisher Date: 25 Sep 2024
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 217 gr


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