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Analyse der Anforderungen erfahrener Arbeitnehmer an eine Region als Arbeitsort

Analyse der Anforderungen erfahrener Arbeitnehmer an eine Region als Arbeitsort

          
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About the Book

Studienarbeit aus dem Jahr 2012 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Sprache: Deutsch, Abstract: Seit längerer Zeit haben viele Regionen weltweit mit großen Veränderungen zu kämpfen. Stichwörter wie demographischer Wandel, Urbanisierung und Fachkräftemangel sind allgegenwärtig. Es ist nahezu sicher, dass sich diese langfristigen Trends in Zukunft noch verstär-ken werden. Periphere Regionen sind besonders vom Rückgang und gleichzeitiger Alterung ihrer Bevölkerung betroffen, aber auch Metropolregionen stehen im ständigen Wettkampf miteinander. Die Regionen buhlen um Unternehmen und attraktive Einwohner, wie beispielsweise finanzstarke Bürger oder hoch qualifizierte Fachkräfte. Im Zuge dessen betreiben zahlreiche Regionen Standortmarketing, um ein positives Image zu kreieren, das die gerade genannten Bezugsgruppen ansprechen und anziehen soll. Aber nicht nur diese Art von gezielter Werbung und Positionierung ist allein ausreichend, um zukünftige Immigration zu fördern und Abwanderung zu verhindern. Es muss auch eine dahinter stehen-de Struktur vorhanden sein. Diese Abhandlung soll helfen zu verstehen, worauf Arbeitskräfte, genauer gesagt erfahrene Arbeitnehmer, Wert legen bei der Wahl ihrer Arbeitsregion. Da Wohn- und Arbeitsort im Normalfall sehr stark miteinander vernetzt sind (also in derselben Region liegen), wird sich eine einseitige Betrachtung als schwierig und fehlerhaft erweisen. Auch wird sich zeigen, dass es nicht ausreichend ist, die individuellen Anforderungen des Arbeitnehmers alleine zu be-trachten. Im Wesentlichen können die hier gesammelten Erkenntnisse nur auf Regionen im Deutschen Raum übertragen werden, die aber auf Grund homogener Faktoren auch richtungsweisend für kulturähnliche Regionen in Europa und der Welt angesehen werden können. Am Anfang werden die zentralen Begriffe abgegrenzt und definiert. Daraufhin werden einige allgemeingültige Theorien auf das hier behandelte Thema übertragen. Folgend soll ein Überblick üb


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Product Details
  • ISBN-13: 9783656245049
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3656245045
  • Publisher Date: 30 Jul 2012
  • Height: 210 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 50 gr


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