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Analyse der Arbeitsmotivation der Generation Y: Eine empirische Analyse

Analyse der Arbeitsmotivation der Generation Y: Eine empirische Analyse

          
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About the Book

Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Unternehmensführung, Management, Organisation, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Ziel dieser empirischen Arbeit ist sowohl herauszufinden, wie die Generation Y im Arbeitsmarkt motiviert wird als auch konkrete Handlungsempfehlungen diesbezüglich an Unternehmen geben zu können. Mit Hilfe einer intensiven Literaturrecherche und einer empirischen Datenerhebung in der Generation Y soll diese Frage beantwortet werden. Daher wird diese Bachelor-Thesis in zwei Teile gegliedert. Der erste Abschnitt beschäftigt sich mit theoretischen Grundlagen, welche mit Hilfe der Literaturrecherche ermittelt werden. Zunächst werden der Begriff der Motivation näher erläutert und die unterschiedlichen Motivationstheorien vorgestellt, wobei im Laufe der Arbeit der Fokus auf Maslow's Bedürfnispyramide gelegt wird. Danach werden die Merkmale und Eigenschaften der Generation Y präsentiert und es erfolgt eine Abgrenzung zu anderen Generationen. Eine Ausarbeitung der Einflussfaktoren auf die Millennials folgt im Kapitel 3.4. Der zweite Teil der Bachelor-Thesis basiert auf den Ergebnissen und Erkenntnissen der empirischen Untersuchung. Zunächst wird das Vorgehen dieser Untersuchung erläutert und anschließend erfolgt eine Auswertung der Online-Befragung. Die daraus resultieren Auswirkungen auf die Unternehmen werden im Kapitel 4.3.2. näher erläutert. Abschließend folgt eine Zusammenfassung der Untersuchungsergebnisse und der zentralen abgeleiteten Handlungsempfehlungen im Rahmen eines Fazits. Welches zudem eine Übersicht der Zielerreichung und weiterer Perspektiven bezügliches dieses Themas beinhaltet.


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Product Details
  • ISBN-13: 9783668562943
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 76
  • Spine Width: 5 mm
  • Weight: 109 gr
  • ISBN-10: 3668562946
  • Publisher Date: 17 Nov 2017
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Eine empirische Analyse
  • Width: 148 mm


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