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Analog Und Digital: Schriften Zur Philosophie Des Machens

Analog Und Digital: Schriften Zur Philosophie Des Machens

          
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About the Book

Otl Aicher (1922-1991) war einer der herausragenden Vertreter des modernen Designs. Was er seit den 1950er Jahren, seit seiner Zeit an der von ihm mitbegr?ndeten und heute legend?ren Ulmer Hochschule f?r Gestaltung, etwa auf dem Gebiet des Corporate Design, geschaffen hat - erinnert sei hier nur an die Erscheinungsbilder f?r die Firma Braun, die Lufthansa, das Zweite Deutsche Fernsehen und die Firma ERCO, geh?rt zu den ganz gro?en Leistungen der visuellen Kultur unserer Zeit.

Mit einer aktuellen Einf?hrung von Wilhelm Vossenkuhl:
"Ein wesentlicher Aspekt der Arbeiten von Aicher ist deren Verankerung in einer von Denkern wie Ockham, Kant oder Wittgenstein inspirierten "Philosophie des Machens", die die Voraussetzungen und Ziele sowie die Gegenst?nde und Anspr?che von Gestaltung zum Thema hat. Aichers Schriften zu Fragen des Designs (wobei hier alle Bereiche der visuellen Gestaltung bis hin zur Architektur gemeint sind) liegen in diesem Band in geschlossener Form vor.
Wenn Aicher das Analoge und Konkrete dem Digitalen und Abstrakten vorzieht, tut er dies mit philosophischer Absicht. Er relativiert die Rolle der reinen Vernunft. Er kritisiert den Rationalismus der Moderne als Ergebnis der Vorherrschaft des blo? abstrakten Denkens. Wer das Abstrakte dem Konkreten vorzieht, missversteht nicht nur die wechselseitige Abh?ngigkeit von Begriff und Anschauung. Er schafft nach Aichers Urteil auch eine falsche Hierarchie, eine Rangordnung, die kulturell verh?ngnisvoll ist. das digitale, Abstrakte ist nicht h?her, gr er und wichtiger als das Analoge, Konkrete." W. Vossenkuhl

About the Author: Otl Aicher (1922-1991) war einer der herausragenden Vertreter des modernen Grafikdesigns und genoss gro?e internationale Anerkennung. Er war Mitbegr?nder der Hochschule f?r Gestaltung Ulm (HfG). Ber?hmt sind das von ihm entwickelte Erscheinungsbild der Olympischen Spiele von 1972 in M?nchen (Piktogramme) sowie die visuellen Erscheinungsbilder f?r z. B. die Lufthansa und die Fa. Braun. Seine Arbeiten sind verankert in einer "Philosophie des Machens", inspiriert von Kant und Wittgenstein.

Prof. Dr. em. Wilhelm Vossenkuhl war bis 2010 Lehrstuhlinhaber f?r Philosophie I an der Universit't M?nchen. Einem breiten Publikum ist er aus den Sendungen BR-alpha des Bildungskanals des Bayrischen Rundfunks und Publikationen auf DVD und CD bekannt.


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Product Details
  • ISBN-13: 9783433605813
  • Publisher: Wiley
  • Publisher Imprint: Ernst & Sohn
  • Height: 250 mm
  • Returnable: Y
  • Weight: 681 gr
  • ISBN-10: 3433605815
  • Publisher Date: 13 Mar 2015
  • Binding: Online resource
  • Language: German
  • Spine Width: 15 mm
  • Width: 150 mm


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