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Analítica de Negocios Para Todos Los Públicos: Entiende y aplica la tecnología de los datos a tu negocio

Analítica de Negocios Para Todos Los Públicos: Entiende y aplica la tecnología de los datos a tu negocio

          
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About the Book

Este libro está destinado para todas aquellas personas que, sin tener conocimientos avanzados técnicos o informáticos, desean o necesitan conocer todo lo que las tecnologías de los datos pueden ofrecerle. Ante la mulititud de mensajes que tenemos hoy de Inteligencia Arficial, Big Data, Data Science o Business Analytics, aclararemos y distinguermos los diferentes conceptos dando siempre una visión muy práctica para el mundo empresarial. En el Capítulo I, haremos un pequeño viaje por las TIC, desde sus orígenes en la microinformática, hablando de aplicaciones de gestión hasta llegar a los actuales sistemas de analítica de negocio. Esto nos permitirá entender de principio a fin los Sistemas de Información Empresariales, para poder saber cómo podemos sacarles provecho a posteriori. Posteriormente, en el Capítulo II, nos sumergiremos en la disciplina de la analítica de negocio (Business Analytics) para entender cómo funciona, qué tecnologías la componen y como implantarla en cualquier compañía. Finalmente, en el Capítulo III, utilizaremos una de las metodologías más longevas y más utilizadas en el descubribiento de conocimiento a partir de los datos: CRISP-DM. Esta metodología nos enseñará los procesos que tenemos que llevar a cabo para obtener valor a partir de nuestros de datos. Aunque este libro no tiene ánimo de exponer de forma exhaustiva todos los conceptos y técnicas aquí expuestos, si he intentado recopilar las fuentes de información necesarias para ampliar información en caso necesario de tal forma que este libro pueda servir tanto de material de consulta como de guía introductoria para cualquier persona que quiera aventurarse en el mundo de los datos.


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Product Details
  • ISBN-13: 9798619838251
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 252
  • Spine Width: 13 mm
  • Weight: 340 gr
  • ISBN-10: 8619838253
  • Publisher Date: 29 Feb 2020
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Entiende y aplica la tecnología de los datos a tu negocio
  • Width: 152 mm


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