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'Amerikanisierung' der politischen Kommunikation im Bundestagswahlkampf 2005

'Amerikanisierung' der politischen Kommunikation im Bundestagswahlkampf 2005

          
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About the Book

Bachelorarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 2,5, Universität Bremen, Sprache: Deutsch, Abstract: 18. September 2005, 18 Uhr. Die Wahllokale schließen, die erste Prognosen zur Bundestagswahl 2005 sind auf den Bildschirmen zu sehen. Der Wahlkampf ist vorbei. Die Parteien haben bis zur letzten Minute gekämpft. Das Resultat spiegelt sich nun in den Ergebnissen wider. Die Reaktionen reichen von Freude bis hin zur Enttäuschung über das Ergebnis. Das Wichtigste bei Bundestagswahlen ist aber nicht nur das Ergebnis, sondern auch der Wahlkampf, der von den Parteien vor der Wahl geführt wird. In den letzten Jahren hat sich die politische Kommunikation im Wahlkampf verändert. Sie ist schneller und moderner geworden und weist Einflüsse und Neuerungen auf, deren Benennung schwierig ist und bei Autoren und Experten unterschiedlich bezeichnet wird: Es ist von einer "Amerikanisierung" oder Modernisierung der Politischen Kommunikation im Wahlkampf die Rede. Damit wird sich auch diese Arbeit beschäftigen. Angesichts des aktuellen Ereignisses, dem kurz zurückliegenden Bundestagswahlkampf 2005, soll es um die "Amerikanisierung" der Politischen Kommunikation im Bundestagswahlkampfes 2005 gehen. Für den Wahlkampf bietet sich den Parteien ein sehr umfangreiches Instrumentarium an, welches sie nutzen können und auch nutzen sollten. Für eine Betrachtung aller Instrumente, die unter dem Verdacht der "Amerikanisierung" stehen, reicht der Umfang dieser Arbeit nicht aus. Eine Auswahl und Eingrenzung ist daher dringend erforderlich. Der Hauptteil wird sich mit dem so genannten, wenn auch nicht mehr ganz so neuem Medium und Instrument, dem Internet - und mit dem traditionellen, aber in den letzten Jahren stark veränderten Medium und Instrument dem Fernsehen mit dem TV-Duell und den Talkshows beschäftigen. Berücksichtigt werden wird der Wahlkampf mit diesen Instrumenten der beiden großen Parteien SPD und CDU. Bevor auf die I


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Product Details
  • ISBN-13: 9783640864850
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 48
  • Series Title: German
  • Weight: 72 gr
  • ISBN-10: 3640864859
  • Publisher Date: 19 Mar 2011
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm


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