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Alternative Geldanlagen - Eine Untersuchung zur Verbreitung von Green Investments und deren Bedeutung im Bereich der Sparkassen in Bayern

Alternative Geldanlagen - Eine Untersuchung zur Verbreitung von Green Investments und deren Bedeutung im Bereich der Sparkassen in Bayern

          
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About the Book

Diplomarbeit aus dem Jahr 2010 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 1,8, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Green Investments haben in den letzten Jahren einen enormen Zuwachs erlebt. Im Jahr 2000 betrug das Fondsvermögen ethisch-ökologischer Fonds in Deutschland 1,5 Mrd. EUR, nur sieben Jahre später im Jahr 2007 betrug es mit 16,1 Mrd. EUR bereits mehr als das 10-fache. Angeboten wurden diese Geldanlagen bisher größtenteils nur von Umweltbanken oder kirchlichen Banken. Um Informationen über die Bedeutung und die Verbreitung dieser Geldanlage bei Sparkassen zu erhalten, wurden Sparkassen in Bayern zum Thema "Green Investments" befragt. Von den 73 befragten Sparkassen in Bayern nahmen 13 an der Befragung teil. Bei der Befragung die sich in vier Teile gliederte wurden die Sparkassen als erstes zu Green Investments allgemein befragt. Demnach sahen viele Sparkassen diese Geldanlage, als Geldanlage mit rein ökologischen Zielen, welche sich aber langfristig am Markt durchsetzten wird. Im zweiten Teil des Fragebogens wurden die Sparkassen zu ihrem Eigengeschäft befragt. Dabei stellte sich heraus, dass derzeit nur eine der befragten Sparkassen in Green Investments investiert.Eine geringere Rendite für den "guten Zweck" würden hingegen drei der Befragten akzeptieren. Im Kundengeschäft gaben die befragten Sparkassen an, dass eine Akzeptanz für diese Art der Geldanlage in ihrem Geschäftsgebiet vorhanden ist. Durch diese aber neue Kunden zu gewinnen, schätzten die Befragten als eher mittelmäßig ein. Dennoch könnten sich acht der befragten Sparkassen vorstellen ein eigenes Produkt im Bereich Green Investments für ihre Kunden zu entwerfen. Bei zwei der befragten Sparkassen ist dies sogar schon in Planung bzw. eingeführt. Im letzten Teil der Befragung wurden Daten zum Institut erfasst um eventuelle Zusammenhänge zu erkennen. Bei den Kunden der befragten Sparkassen sind Green Investments sehr verbreitet, bei den Sparkas


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Product Details
  • ISBN-13: 9783640866458
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3640866452
  • Publisher Date: 16 Mar 2011
  • Height: 210 mm
  • No of Pages: 100
  • Series Title: German
  • Weight: 140 gr


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