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Alpha-Mann und Alpha-Frau

Alpha-Mann und Alpha-Frau

          
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About the Book

Was berichten Männer aus dem internationalen Topmanagement über Gender Diversität, den Aufstieg erfolgreicher Frauen im Management sowie die Chancen und Hürden der Zusammenarbeit der Geschlechter in den Unternehmensleitungen?

Alpha-Mann und Alpha-Frau ist ein Beitrag für mehr Gendergleichheit in den Leitungsfunktionen globaler Unternehmen und für mehr gemischte Führungsspitzen, besetzt mit qualifizierten Männern und Frauen in einer globalen Wirtschaft. Es vermittelt interessierten Frauen die Wahrnehmung der Männer und den ein oder anderen Tipp für die eigene Karriereentwicklung. Entscheider aus den Unternehmen erhalten Strategien, um Gender Diversität zu stärken und mehr gemischte Führungsteams aufzubauen, damit sie ihren Unternehmenserfolg in der Zukunft nachhaltig sichern.

Alpha-Mann ist der Prototyp des Unternehmenslenker, der weltweit durch Führungsstärke und Durchsetzungsfähigkeit erfolgreich ist. Seine Ergänzung, die Alpha-Frau, bleibt in fast allen Ländern unterrepräsentiert. Sie erlebt sich als ausgebremst und drängt auf gleichwertige Teilhabe. Das Buch hebt die bisherige Betrachtung von Dominanz- und Opferrolle auf und betrachtet die Geschlechterrollen neu. Für den Erfolg von Unternehmen sind gemischte Führungsspitzen, in denen Alpha-Männer und Alpha-Frauen ihre Stärken harmonisieren, die Geheimwaffe. Wie kann es gelingen, dass gemischte Führungsspitzen in globalen Wirtschaftsunternehmen Normalität werden? Die Spitzenmänner aus elf Nationen, die in ausführlichen wissenschaftlichen Tiefeninterviews befragt wurden, sind sich einig, dass Frauen mit ihren Fähigkeiten stärker in den Unternehmensleitungen vertreten sein sollten. Sie beobachten als Ursache für das Ungleichgewicht, dass viele kompetente Frauen in ihren Karriereambitionen zögern oder ihre Interessen in den Machtgefügen nicht durchsetzen können. Die Topmanager fürchten Gesichtsverlust und Bloßstellung durch starke Kolleginnen. Sie wünschen sich weibliche Anerkennung statt Aggressionen. Themen, wie die vieldiskutierten "Boys´ Clubs" kommen genauso zur Sprache, wie der Umgang mit #MeToo oder der Einfluss von erotischem Kapital. Die Stärke der Frauen sehen die Männer unter anderem in ihrem positiven, befriedenden Einfluss auf männliche Führungskräfte zum Beispiel in Meetings. Die authentischen Zitate im Buch zu den Einstellungen der Alpha-Männer werden vervollständigt durch die Perspektive von Topmanagerinnen. In ihrer Analyse leitet die Autorin ab, wie Männer und Frauen gemeinsam die Zukunft von internationalen Unternehmen besser gestalten können.

Besprechungen in der Presse:
https: //www.tagesanzeiger.ch/diversity-management-verkommt-oftmals-zur-absurditaet-896638722061 (Michael Marti, 10.06.2023)

https: //www.nzz.ch/wirtschaft/weshalb-frauen-fuehrungspositionen-abgeben-und-sich-maenner-blossgestellt-fuehlen-ld.1738192 (Natalie Gratwohl, 30.05.2023)

https: //blog.wiwo.de/management/2023/02/08/buchauszug-bettina-al-sadik-lowinski-alpha-mann-und-alpha-frau-internationale-topmanager-ueber-strategien-zu-mehr-gender-diversitaet-und-gemischten-fuehrungsspitzen10-2-al-sadik/ (Claudia Tödtmann, 08.02.2023)


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Product Details
  • ISBN-13: 9783111050645
  • Publisher: De Gruyter
  • Publisher Imprint: Walter de Gruyter
  • Height: 244 mm
  • No of Pages: 177
  • Spine Width: 10 mm
  • Width: 170 mm
  • ISBN-10: 3111050645
  • Publisher Date: 20 Feb 2023
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Weight: 299 gr


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