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Allianz der BMW Group mit der Volksrepublik China. Chance und Bedeutung für die Automobilität von morgen

Allianz der BMW Group mit der Volksrepublik China. Chance und Bedeutung für die Automobilität von morgen

          
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About the Book

Doktorarbeit / Dissertation aus dem Jahr 2013 im Fachbereich BWL - Sonstiges, Note: 2,0, London School of Economics, Sprache: Deutsch, Abstract: Am Anfang des Einsatzes der BMW Group in der VR China standen mikroökonomische Aspekte im Vordergrund. Dies ist plausibel und bedarf keiner substantiellen Untersuchung. In diesen Wirtschaftsraum zu investieren ist nach wie vor ein Gebot der Stunde. Der Aufstieg und die damit verbundene Wucht dieser ökonomischen Supermacht auf die globale Automobilindustrie sind enorm. An diesem Aufbau der Volksrepublik trugen alle bei. China kann als ökonomische Supermacht nicht aus eigener Kraft entstanden sein und wird aus eigener Kraft auch nicht lange eine ökonomische Supermacht bleiben können. Dies kann die Historie in anderen Zusammenhängen belegen. Analogien sind daher durchaus erlaubt. Auch die Ökonomie hat Erfahrungen gemacht, die man auf die Moderne von heute transferieren kann. China ist nicht nur im Rahmen der Agenda 2015/2020 als Phänomen zu begreifen. Paradigmenwechsel können zwar hier und da auftreten, die Elite bleibt aber die Elite - und dies für eine wesentlich längere Perspektive. Leadership kann von Region zu Region und von Zeit zu Zeit differieren, die Leistung ist jedoch die gleiche und wird daher für eine Konstante sorgen. Die Potenz und das Potenzial dieses Ausnahmemarktes wird für das Wohl aller gereichen müssen, da auch die Chinesen nichts anderes im Fokus haben können.


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Product Details
  • ISBN-13: 9783346865465
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 162
  • Spine Width: 9 mm
  • Width: 148 mm
  • ISBN-10: 3346865460
  • Publisher Date: 23 Mar 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 217 gr


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