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Alle Auf Empfang?: Kommerzielles Fernsehen Und Die Okonomie Der Aufmerksamkeit

Alle Auf Empfang?: Kommerzielles Fernsehen Und Die Okonomie Der Aufmerksamkeit

          
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About the Book

Der Theorieentwurf zu einer Okonomie der Aufmerksamkeit, ursachlich durch Georg Franck verantwortet, sorgte zum Ende der neunziger Jahre fur vielfaltige Diskussionen. Aus der dort hervorgehobenen Musterbeispielhaftigkeit des Fernsehens leitet sich die Thematik der Arbeit im Speziellen ab. Inwieweit besitzen die Ausfuhrungen Francks zum "privaten Fernsehen", wie er es nennt, eine uberprufbare Gultigkeit und welche Rolle nimmt die Aufmerksamkeit in dem Organisationsmodell des groatenteils werbefinanzierten Fernsehens letztendlich ein?Ausgehend von uberregional verbreiteten Fernsehprogrammen wird deutlich, dass sowohl Unterschiede zwischen direkter und indirekter Innenfinanzierung charakteristisch fur Organisationsmodelle sind als auch die Rolle des Fernsehens in seiner gesellschaftlichen Funktion erheblich ist. Erschwert schon der Begriff "privates Fernsehen" die Bejahung Francks Musterbeispiel fur eine Aufmerksamkeitsokonomie, verhalt es sich folgend mit dem Begriff der Aufmerksamkeit, insbesondere der Messung solcher, ahnlich. Die Annahme Francks und quasi seine Kernthese, Einschaltquoten im Fernsehen wiesen gleichermaaen gespendete Aufmerksamkeit von Massen aus, scheitert gleich mehrfach an Gultigkeitsmaastaben. Jedoch bleibt der Anreiz, und dies ist zweifellos ein groaer Verdienst Francks Arbeit, sich mit einer noch nicht erschopfend entwickelten Verbindung von Kommunikationswissenschaft und Wirtschaftswissenschaft anhand medienokonomischer Phanomene zu befassen. Trotz der Ablehnung des Musterbeispiels konnte mittelbar die von Franck aufgeworfene Problematik der Analyse eines Marktgleichgewichts zwischen Anbieter und Nachfrager auf dem Fernsehmarkt unter Einbezug von Zuschauerzeitverwendung, Nutzungsorten und -situationen auf kommerzielle Programmangebote sowie der Forschungspraxis im Verhaltnis zu den Anbieterintentionen zum Anlass genommen werden, die Ergebnisse unter dem systematischen Dach der marktlichen Institutionen zu vereinen.


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Product Details
  • ISBN-13: 9783832914424
  • Publisher: Nomos Verlagsgesellschaft
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 700 gr
  • ISBN-10: 3832914420
  • Publisher Date: 02 Aug 2005
  • Height: 227 mm
  • No of Pages: 340
  • Series Title: Schriften Zur Medienwirtschaft Und Zum Medienmanagement
  • Sub Title: Kommerzielles Fernsehen Und Die Okonomie Der Aufmerksamkeit
  • Width: 152 mm


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Alle Auf Empfang?: Kommerzielles Fernsehen Und Die Okonomie Der Aufmerksamkeit
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