There is one direct link between Alfa Romeo and Ferrari, its name is Enzo Anselmo Ferrari. Born on the 18th of February 1898, he joined Alfa Romeo in the early 1920s to become one of their many race drivers. In the beginning he participated in local events, but thanks to his positive results; later also competed in more prestigious races. Nevertheless his real talent the management. Thanks to this, he founded in '29 the Scuderia Ferrari, which became the official Alfa Romeo racing team. Until 1932 Enzo continued as racing driver and after this he concentrated on being the team manager. In '37 Alfa Romeo reduced his position to sports director, what means practically that his possibility to take decisions had been drastically limited. For Enzo this was not tolerable and as consequence he left the company in '39.
Apart from this, the ways of both manufactures still crossed many times, as key employees changed from one company to the other or as both used the same coach-builders to design their fast and elegant creations. Even technology transfer happened up to today, as the new top version of the 2016 Alfa Romeo Giulia included a Ferrari-based engine.
"Alfa Romeo, Ferrari, Art & History" is not just another publication, but tells the history of these two iconic Italian car manufactures, from one of their first creations in 1911 until today. Therefor the author uses official die-cast model cars and regarding art prints. You will not only find texts and boxes of technical specifications, but images celebrating the unique design of the vehicles, which are a reflection of their engineers' visions and eras.
More than ordinary automobiles, even more than sports cars; both, Alfa Romeo and Ferrari produced design objects for the global pop culture, sometimes reflecting the actual zeitgeist, other times being ahead of it and sometimes even creating the fashion. As fascinating as the cars their-selves are, the many stories are behind and around them.
As each of the more than 350 presented cars is unique, they all have their own particular story. This is not limited to Alfa Romeo and Ferrari, but also relates to others companies as Fiat, Lancia, Lamborghini, General Motors and Ford. Famous design studios are included, like Pininfarina, Zagato and Bertone.
To have a complete picture, besides presenting production cars, the book is also including the racing machines and rare show cars.
About the Author: Patrick Henz holds a master degree in business economics of the University Cologne, with focus on marketing, distribution and business- & social-psychology. After working in marketing and new economy in Germany, he went to Mexico City and started in 2007 his Compliance career, first being responsible for implementation and then as Compliance Officer for Mexico, Central America and the Caribbean. In this time he became co-founder of the Mexican Ethics & Compliance Forum, panelist at The Economist Mexico Summit 2015 and publisher & co-author, of the Mexican Ethics and Compliance Manual.
