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Aktuelle Herausforderungen für die Vertriebssteuerung in der Versicherungswirtschaft

Aktuelle Herausforderungen für die Vertriebssteuerung in der Versicherungswirtschaft

          
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About the Book

Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 2,0, Gottfried Wilhelm Leibniz Universität Hannover (Institut für Versicherungsbetriebslehre), Sprache: Deutsch, Abstract: Viele Unternehmen und Branchen stehen strukturellen Veränderungen gegenüber, mit denen sie sich aktiv auseinander setzen müssen. Besonders stark betrifft dies die Versicherungswirtschaft. Sie steht unter Handlungsdruck aufgrund dynamischer Umwelten und Märkte und sieht sich deshalb mit Herausforderungen konfrontiert, denen es sich zu stellen gilt. Versicherungsunternehmen (VU) werden sich teilweise neu erfinden und standardisierte Vorgehensweisen in Bezug auf die strategische Ausrichtung kritisch hinterfragen müssen. Die Herausforderungen, denen sich die Branche stellen muss, sind groß und oftmals ineinander verstrickt. Davon sind vor allem die Versicherungsvertriebe betroffen, da sie das zentrale Glied in der Versicherungswirtschaft sind. Für die Vertriebssteuerung bedeutet dies, sich Gedanken darüber zu machen, wie sich in Zukunft Strategien und Prozesse innerhalb des Vertriebes koordinieren lassen und verändert werden müssen, um auch in der Zukunft zu bestehen und auf dem Versicherungsmarkt wettbewerbsfähig zu sein. Vor allem politische Veränderungen in Form von beschlossenen europäischen Regularien und ein sich stetig veränderndes Kundenverhalten machen der Branche zu schaffen. Die Verortung der Herausforderungen für die Versicherungsbranche besteht auch innerhalb der Versicherungsvertriebe. So müssen z.B. im Zuge der Digitalisierung neue Vertriebskanäle und die traditionellen Kanälen aufeinander abgestimmt werden. Vergütungssysteme müssen neu überdacht werden aufgrund von Zielkonflikten in der Beratung und die Branche muss sich mit dem Problem des Fachkräftemangels auseinander setzen, insbesondere in dem Bereich von Recruiting von Nachwuchskräften etc. Es lässt sich eine Vielzahl von Herausforderungen identifizieren. Deshalb beschäftigt sich die Semina


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Product Details
  • ISBN-13: 9783668742338
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 38
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3668742332
  • Publisher Date: 11 Jul 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 63 gr


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