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Aktuelle Aspekte des Konsums in der kapitalistischen Gesellschaft. Der Konsumentenkredit

Aktuelle Aspekte des Konsums in der kapitalistischen Gesellschaft. Der Konsumentenkredit

          
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About the Book

Studienarbeit aus dem Jahr 2004 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,00, Fachhochschule für Wirtschaft Berlin, Veranstaltung: Vorlesungsseminar, Sprache: Deutsch, Abstract: Unter dem Begriff der Konsumgesellschaft versteht man lt. Brockhaus eine Gesellschafts- und Wirtschaftsform, die hauptsächlich auf Konsum und damit auf dem Wachstum der privaten und öffentlichen Haushalte aufbaut sowie durch ein gesellschaftliches Wertesystem gekennzeichnet ist, in dem soziales Prestige wesentlich von Warenbesitz und Konsumfähigkeit abhängt. Als Mitglieder der heutigen Gesellschaft werden wir im alltäglichen Leben permanent mit Botschaften konfrontiert wie "Geiz ist geil", "Die Lust am Kaufen" oder "Heute kaufen - morgen bezahlen", die uns insbesondere in unserer Rolle als Konsumenten ansprechen sollen. Diese auf geschickten Werbestrategien basierenden Botschaften sollen den Konsumenten schon lange nicht mehr nur dazu veranlassen lediglich seine täglichen Grundbedürfnisse mittels eines bestimmten Produktes zu befriedigen. Vielmehr wird heute seitens der Hersteller versucht dem Käufer eines Produktes ein bestimmtes Lebensgefühl zu vermitteln, um ihm auf diesem Wege die Bestimmung seiner Identität und seines gesellschaftlichen Status zu ermöglichen. Dass aufgrund der bestehenden gesellschaftlichen Architektur immer häufiger Konsumaufwand und das dazu erforderliche Einkommen, mit der Folge der Überschuldung privater Haushalte, voneinander abweichen, ist heute in der Bundesrepublik Deutschland längst kein Einzelschicksal mehr. In diesem Zusammenhang dient die vorliegende Arbeit neben der entwicklungsgeschichtlichen Untersuchung der heutigen Konsumgesellschaft insbesondere einer Darstellung der sozialstrukturellen Ursachen und Folgen einer zunehmenden Verschuldung privater Haushalte vor dem Hintergrund der Geschichte und Funktion des Konsumentenkredits.


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Product Details
  • ISBN-13: 9783656661627
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3656661626
  • Publisher Date: 05 Jun 2014
  • Height: 210 mm
  • No of Pages: 24
  • Series Title: German
  • Weight: 45 gr


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Aktuelle Aspekte des Konsums in der kapitalistischen Gesellschaft. Der Konsumentenkredit
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