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Aktuelle Aspekte des Konsums in der kapitalistischen Gesellschaft: Einfluss der Werbung auf den Konsum und dessen Bedeutung für die Gesellschaft

Aktuelle Aspekte des Konsums in der kapitalistischen Gesellschaft: Einfluss der Werbung auf den Konsum und dessen Bedeutung für die Gesellschaft

          
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About the Book

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Fachhochschule für Wirtschaft Berlin, Veranstaltung: Struktur und Dynamik der modernen Industriegesellschaft, 9 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Einleitung Der Einfluss der Werbung auf die heutige Gesellschaft ist unbestritten. Es wird sich wohl kaum noch jemand finden lassen, der ernsthaft behaupten könnte, dass die verschiedenen Formen von Werbung keinerlei Einfluss auf sein Leben ausüben. Prinzipiell sind alle Bereiche des öffentlichen und privaten Lebens von dieser Tendenz betroffen. Sie beeinflusst politische Ansichten und Wahlentscheidungen der Verbraucher, sie fördert Bildung und Bürgerrechte, kann aber ebenso gut gefährlichem Verhalten oder einem ungesunden Lebensstil dienlich sein. Im Zentrum dieser Arbeit stehen die wirtschaftlichen Aspekte dieser Entwicklung. Für die Unternehmen, sowie die Wirtschaft allgemein ist Werbung unverzichtbar geworden. Kein einziges größeres Unternehmen kann mehr auf die Nutzung der verschiedenen medialen Werbeplattformen verzichten. Die Wirtschaft profitiert von dieser und anderer Entwicklungen und ihr Einfluss auf andere gesellschaftliche Felder nimmt zu. Diese Tendenz wird nicht überall begrüßt und die Zahl ihrer Kritiker wächst. Die ablehnenden Töne diesbezüglich richten sich meint gegen die allegorisch für steigende Wirtschaftsmacht stehenden "global players". Jene Unternehmen, welche grenzübergreifend ihr Kapital einsetzen und dabei frei von jeglicher Abhängigkeit agieren können. Im Zeichen der globalisierten und liberalisierten Märkte wurden diese Firmen mächtiger als ganze Staaten. Diese Macht resultiert aus dem Konsum, da dieser die notwendige Vorraussetzung für die Erzielung von Einnahmen ist. Der Konsum wird wiederum durch den Einsatz von Werbung gefördert und verstärkt oder gar erst ermöglicht. Es existieren Interessenkonvergenzen zwischen allen an Werb


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Product Details
  • ISBN-13: 9783640869992
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm
  • ISBN-10: 3640869990
  • Publisher Date: 23 Mar 2011
  • Height: 216 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 45 gr


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Aktuelle Aspekte des Konsums in der kapitalistischen Gesellschaft: Einfluss der Werbung auf den Konsum und dessen Bedeutung für die Gesellschaft
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Aktuelle Aspekte des Konsums in der kapitalistischen Gesellschaft: Einfluss der Werbung auf den Konsum und dessen Bedeutung für die Gesellschaft
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