About the Author: Greg Kihlström is an entrepreneur, best-selling author, and international keynote speaker. He is currently CEO and Co-Founder at CareerGig, a technology startup based in Arlington, VA and Palo Alto, CA. He led the Experience Team at Yes&, after Carousel30, a digital agency he started in 2003, was acquired by the agency to become the largest independent marketing agency in the Washington, DC region. Following that, he worked with Fortune 100 companies on employee experience, HR digital transformation, and customer experience initiatives. He is an award-winning creative director and marketing strategist who has worked with top brands, including AOL, Choice Hotels, Coca-Cola, FedEx, GEICO, Marriott Hotels, MTV, Starbucks, Toyota, United Nations, and VMware. He was the founding Chair of the American Advertising Federation's National Innovation Committee, and served on the Virginia Tech Pamplin College of Business Marketing Industry Mentorship Board. Greg currently serves on the Advisory Board for the University of Richmond's Customer Experience Program.

Greg's latest book, The Center of Experience (2020), discusses the intersection of customer experience (CX) and employee experience (EX), and defines what is referred to as brand experience, or where CX and EX overlap. Greg's previous book in his Agile series, The Agile Consumer (2019), explores the most recent shifts in the brand-consumer relationship and how companies must become more agile across their entire operation to remain successful. His second book, The Agile Brand (2018), follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand while staying true to your core values. His first book, The Agile Web (2016), discusses the changing landscape of digital marketing and customer experience. His weekly podcast, The Agile World, launched in early 2019 and discusses brand strategy, marketing, and customer experience.

Greg was named 50 on Fire winner from DC Inno twice (2015 and 2018) as one of DC's trendsetters in Marketing and Communications. He is a regular contributing writer to Forbes, and has been featured in publications such as Advertising Age, SmartCEO, Tech Republic, Website Magazine, and The Washington Post. He's participated as a keynote speaker, panelist and moderator at industry events around the world, including Internet Week New York, Internet Summit, EventTech, SMX Social Media, Social Media Week, Mid-Atlantic Marketing Summit, ABA Bank Marketing Summit, and VMworld. He has guest lectured at several schools, including VCU Brandcenter, Georgetown University, Duke University, American University, University of Maryland, Howard University, and Virginia Tech.