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Agenda-Setting und Priming: Herausbildung und aktueller Forschungsstand zweier Modelle der Medienwirkung

Agenda-Setting und Priming: Herausbildung und aktueller Forschungsstand zweier Modelle der Medienwirkung

          
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About the Book

Studienarbeit aus dem Jahr 2011 im Fachbereich Politik - Grundlagen und Allgemeines, Note: 1,0, Universität Potsdam (Wirtschafts- und Sozialwissenschaftliche Fakultät), Veranstaltung: Ereignismanagement, Sprache: Deutsch, Abstract: Zu Beginn des 20. Jahrhunderts entstanden Hörfunk und Film als moderne Medien jenseits der drucktechnischen Reproduktion und eroberten rasch die gesamte westliche Welt. Damals prägte sich auch die Medienwirkungsforschung aus, die heute als Schnittstelle der Kommunikations- und Medienwissenschaften angesehen wird. Wissenschaftler diskutieren seitdem kontrovers über die Stärke und Wirkungsmacht des medialen Einflusses auf den Prozess der politischen Willens- und Meinungsbildung. Die anhaltende Wichtigkeit und Aktualität dieser Frage ergibt sich einerseits aus der Tatsache, dass Bürgerinnen und Bürger Informationen über politische Themen kaum aus erster Hand erhalten und daher stets auf die Massenmedien angewiesen waren. Andererseits führen in unserer heutigen Zeit komplexer werdende politische Strukturen und eine wachsende Anzahl von Medien zur Ausweitung des Gebrauchs der vielfältigen Möglichkeiten der Informationsbeschaffung zur politischen Meinungsbildung. Im Kern dreht sich die Debatte um die Frage nach den wechselseitigen Beziehungen zwischen objektiver, medialer und sozialer Realität. Zwei Modelle der Medienwirkung setzen bei dieser Fragestellung an und werden das Thema dieser Arbeit sein: Agenda-Setting und Priming. Zunächst wird eine Definition und Erklärung der beiden Ansätze folgen, sowie ein historischer Abriss, in dem die Evolution der Modelle und eine Auswahl verschiedener Studien beschrieben werden. Darüber hinaus wird auch der aktuelle Stand der Forschung illustriert und die Frage gestellt, ob und inwiefern Agenda-Setting und Priming auch im 21. Jahrhundert lohnenswerte und interessante Untersuchungsgegenstände sind.


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Product Details
  • ISBN-13: 9783656620716
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Weight: 45 gr
  • ISBN-10: 3656620717
  • Publisher Date: 26 Mar 2014
  • Height: 210 mm
  • No of Pages: 24
  • Series Title: German
  • Sub Title: Herausbildung und aktueller Forschungsstand zweier Modelle der Medienwirkung
  • Width: 148 mm


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