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After-thoughts From A Grumpy Innovator

After-thoughts From A Grumpy Innovator

          
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About the Book

As a rule of thumb, there are only two routes in innovation. One is about sleepless nights, pain & hardship. The other is about sleepless nights, pain and hardship, plus divorce & financial ruin. This is not what the business books are promising. Unfairly, the word 'innovation' is mostly used to describe with hindsight what someone has already done, and done successfully enough to get noticed. Winner's bias. Attention is skewed to the few entrepreneurs who hit the jackpot, not to the many thousands of people in regular businesses who create new products and services every day. Nor the countless failed entrepreneurs whose ideas brought them nothing but debt and ulcers. Based on many years at Happen Group, helping teams innovate successfully in very mature and crowded markets, there seem to be four distinct areas that dramatically affect success rates along the innovation journey. Clarity on the business objective Uncover insight you can act upon Create commercially viable ideas Energize the business into action Successful innovation in popular business media looks sexy and aspirational. You'll see in that list above that the ugly reality is that it isn't really that ugly, just a little less magical. More than anything, it's a skill you can learn and become good at, both on a personal and a business-level.


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Product Details
  • ISBN-13: 9781716634826
  • Publisher: Lulu Press
  • Publisher Imprint: Lulu.com
  • Height: 178 mm
  • No of Pages: 188
  • Spine Width: 10 mm
  • Width: 108 mm
  • ISBN-10: 1716634822
  • Publisher Date: 23 Aug 2020
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 145 gr


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