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Affiliate Marketing. Ein Instrument im Online-Marketing am Beispiel des Online-Händlers Amazon

Affiliate Marketing. Ein Instrument im Online-Marketing am Beispiel des Online-Händlers Amazon

          
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About the Book

Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1.7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Dortmund früher Fachhochschule, Sprache: Deutsch, Abstract: In der heutigen Zeit zählt das E-Business zu einem der einflussreichsten Sektoren der neuen digitalen Informations- und Kommunikationstechnologie. Das Internet bietet Personen und Organisationen Möglichkeiten, ihre Handlungsfähigkeit in Bezug auf den Kauf und Verkauf von digitalen, sowie physischen Waren und Dienstleistungen zu erweitern. Die Vertiefung des Kontaktes zwischen Partnern und Kunden ist effizienter und schneller umsetzbar. Durch den immer deutlicher werdenden Rollentausch von einer Industriegesellschafft in eine Informationsgesellschaft gewinnt der Faktor Information, im Gegensatz zu dem Faktor Produktion, immer mehr an Bedeutung. Mit den Veränderungen dieser Faktoren ändern sich folglich auch die wirtschaftlichen Strukturen. Das immer größer werdende Internet steigert auch den Druck des Wettbewerbs. Unternehmen müssen sich damit beschäftigen auf möglichst vielen Absatzwegen unterwegs zu sein. Ziel dieser Hausarbeit ist es, das Thema Online-Marketing und die dazugehörende Online-Kooperation aufzuzeigen und zu analysieren. Durch die große Vielzahl der Instrumente des Online-Marketings wird der Schwerpunkt dieser Hausarbeit auf Affiliate-Marketing gelegt. Wir werden uns mit der Funktionsweise und der Bedeutung des Affiliate-Marketings auseinandersetzen. Dazu gehörend werden auch einige der zahlreichen Vergütungsmodelle und das Trackingverfahren erläutert, wodurch die Wichtigkeit und die nicht stillstehende Entwicklung der Technologien herausgearbeitet und verständlich werden sollen.


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Product Details
  • ISBN-13: 9783668591257
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 26
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3668591253
  • Publisher Date: 03 Dec 2017
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 45 gr


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