Home > General > Advertising & Marketing in Rural India : Language, Culture, and Communication
28%
Advertising & Marketing in Rural India
: Language, Culture, and Communication

Advertising & Marketing in Rural India : Language, Culture, and Communication

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

Economic liberalisation, globalisation and growing economic power have led to the development of rural India in the past two decades. This book explores the various facets of rural media and integrated marketing communication. In order to meet the formidable challenges of reaching 638,365 villages, Indian advertisers have mastered the art of the video-van form/technology and the art of crafting messages customised to meet rural tastes and sensibilities. The revised edition follows a ?bottom-up? approach and presents case studies of rural markets (h?ts), advertising media discourse and unique features of Indian rural advertising. Facts, figures, tables and analyses have been updated and new developments and approaches to the study of advertising and marketing have been added. Both ?conventional? and ?non-conventional? media forms are accounted for in order to provide a holistic and systematic perspective on rural advertising and marketing media. Interviews with rural consumers and mAbout the AuthorTej K. Bhatia is Professor in Linguistics and Cognitive Sciences Programs at Syracuse University, Syracuse, New York. He is the recipient of the Chancellor?s Citation Award for ?exceptional academic achievement?. For a number of years, he served as the Director of the Linguistic Studies Program and the Acting Director of Cognitive Sciences Program at Syracuse University. He has written a number of books including Handbook of Bilingualism (2004; 2006), Handbook of Child Language Acquisition (1999) and Handbook of Second Language Acquisition (1996) in the co-authorship of William C. Ritchie. He has been consultant to several academic, administrative, and business organisations including US Department of Education.Table of Contents? Introduction ? Environment of Rural Marketing and Advertising in India ? Language, Communication, and Conventional Media ? Non-Conventional Media ? Advertising Communication and Language ? The Making of a Rural Advertisement ? Wall Advertising: Globalisation, Localisation, or Glocalisation? ? Commercial Advertising ? Social and Developmental Messages ? Imaging and Imaging Women ? Religion and Advertising ? A New Era of Marketing and Rural Communication ? Advertising and Marketing in Rural India: Present and Future ? References ? Index


Best Sellers



Product Details
  • ISBN-13: 9780230633896
  • Publisher: MacMillan India Ltd.
  • Publisher Imprint: MacMillan India Ltd.
  • Edition: 2
  • ISBN-10: 0230633897
  • Publisher Date: 01 Jan 2007
  • Binding: Hardback
  • No of Pages: 327

Related Categories

Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Advertising & Marketing in Rural India
: Language, Culture, and Communication
MacMillan India Ltd. -
Advertising & Marketing in Rural India : Language, Culture, and Communication
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Advertising & Marketing in Rural India : Language, Culture, and Communication

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!