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Administração e Marketing no Varejo: Conceitos e práticas no mercado

Administração e Marketing no Varejo: Conceitos e práticas no mercado

          
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About the Book

A proposta do livro é simples mas desafiadora, pois trata-se de um compêndio que reúne as melhores práticas dos autores com décadas no campo do varejo alinhadas com vários conceitos e embasamento teórico. A obra essencialmente está dividida em duas partes. A primeira parte trata da administração do varejo com um capítulo especial sobre lojas físicas em centros comerciais e a evolução de novas práticas e técnicas no setor. Em seguida um seção sobre custos e a sua importância nesse ambiente. Na segunda parte temos uma abordagem para o Marketing com ênfase no planejamento de comunicação bem como os processos que envolvem a pesquisa mercadológica com a apresentação dos resultados de uma pesquisa realizada recentemente.O objetivo é atingir e contribuir de forma significativa para dois públicos-alvo do livro, ou seja, estudantes e pesquisadores de varejo que tem na obra uma base compilada sobre a evolução do varejo no Brasil. O segundo público está voltado para empreendedores e profissionais do mercado que desejam entrar ou já estão nesse campo e precisam de subsídios para realinhar sua estratégia ou adquirir mais conhecimento.O conselho é que o livro pode se tornar uma boa fonte de consulta sobre os inúmeros aspectos e fontes que podem ser pesquisadas diante de uma necessidade pontual. Apesar de haver perfeita conexão entre os capítulos a leitura deve ser consultada de forma livre. Portanto estamos longe da pretensão de querer abraçar a profunda dimensão que tomou o conhecimento da administração e do marketing no varejo no Brasil.


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Product Details
  • ISBN-13: 9781089538066
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 244 mm
  • No of Pages: 170
  • Spine Width: 9 mm
  • Weight: 281 gr
  • ISBN-10: 1089538065
  • Publisher Date: 10 Aug 2019
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Sub Title: Conceitos e práticas no mercado
  • Width: 170 mm


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