Engaging and lively, clear and practical, this is the most applied accounting for non-specialists book whose fully integrated case study emphasises the relevance of accounting to the world of business.

Sam Smart is the budding entrepreneur who forms the basis of the case study at the heart of this book. We follow Sam as he goes from starting a small business, printing sports kits for local teams, to managing a global sports business. Throughout the course of the book he assesses the success of his business, finances day to day activities, makes pricing decisions, opens new branches, looks at cash flow, and facilitates planning, control, and investment. Featured at the start of every chapter to highlight to students the implications and applications of the topic they are about to study, Sam and his business provide consistency and connection.

As we follow the case study, all the topics central to accounting are covered with clarity, imagination, and relevance, giving students the support they need to complete their course and exams with confidence. The wealth of additional examples and self-test exercises available alongside the case study enable students not only to develop an appreciation of how accounting information allows a manager to make key business decisions, but also to acquire the skills necessary to enable them to converse with accountants, and challenge their assumptions and methodologies.

An Online Resource Centre accompanies the text book and includes:

For Students:
Flashcard glossary
Multiple choice questions
Additional practice questions with answers
Tables from the text

For Lecturers:
Solutions to end-of-part case studies
Additional end-of-part case studies (with solutions)
Assessment guide
PowerPoint presentations
Test bank

About the Author:
Mary Carey, Formerly Senior Lecturer, Accounting and Finance, Oxford Brookes University, Cathy Knowles, Senior Lecturer, Accounting and Finance, Oxford Brookes University, Jane Towers-Clark, Head of Accounting, Finance and Economics, Oxford Brookes University

Mary Carey was formerly a senior lecturer at Oxford Brookes University, lecturing in financial accounting and taxation and has a great deal of experience in delivering accounting courses for non-accounting students. She originally trained as a chartered accountant with Grant Thornton, London. Mary currently acts as an advisor for the Citizens Advice Bureau.

Cathy Knowles is Senior Lecturer in Accounting & Finance at Oxford Brookes University. She is a qualified Chartered Management Accountant and has worked in industry in various Management Accounting posts before joining Oxford Brookes. Cathy has mainly taught on management accounting modules at both undergraduate and postgraduate levels. She is currently an external examiner for the University of Lincoln.

Jane Towers-Clark is Head of Accounting, Finance, and Economics at Oxford Brookes University. Jane trained as a chartered accountant with Ernst and Young in London, going on to work in Singapore and Australia as a lecturer and auditor before returning to the UK. She is currently undertaking her Doctorate in Education at UCL, University of London.