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Ab heute ausgebucht - mein HotelRestaurant: Professionell planen. Handeln. Konkret umsetzen.

Ab heute ausgebucht - mein HotelRestaurant: Professionell planen. Handeln. Konkret umsetzen.

          
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About the Book

Andreas J.H. Hein, Küchenmeister, Autor und Unternehmenscoach in München, zeigt nach seinem Verlagsbestseller 2012 effiziente und erfolgserprobte Wege zur Gästegewinnung und -bindung auf. Dazu gehören neben Marketing, QM und reiner Werbung in erster Linie hoch positionierte Unternehmensprodukte - die allein in der Küche entstehen. Der Autor setzt hier Akzente bei nachhaltiger Balance zwischen Handwerk, Küchenkunst und Kosten. Die Kosteneffizienz ist dem Autor im Sinne des Unternehmers ein besonderes Anliegen und wird daher anhand vieler Praxisbeispiele fortlaufend themenbezogen erläutert. Das Restaurant und seine Küche leben von kreativer Bewegung, wobei die erstklassige wirtschaftliche Planung existenziell ist. Diese setzen Sie mit diesem Praxis-Handbuch in konkreten, gut erprobten Handlungsempfehlungen schnell und effizient um. 8 Küchen-Musteraktionen, über das Jahr und die Saisonzeiten verteilt, setzen Sie anhand Checklisten, Mitarbeiteranleitungen, sehr ausführlichen Produktbeschreibungen und Bezugsquellen sofort schnell und perfekt um. Anleitungen für hochkreative Rezepturen, Tipps und Praxisbeispiele machen dieses Werk zu einem wirtschaftlich zielführenden Handbuch. Die angesprochene und klar definierte Zielgruppe der vorliegenden Handlungsempfehlungen sind (ausdrücklich männlich wie weiblich) Inhaber und Geschäftsführer, Direktor, Küchenchef, F&B Manager, Restaurantleiter, aber auch Franchiser neu zu eröffnender und bestehender Restaurants. Und im Besonderen der Hotelrestaurationen, die sich langfristigen wirtschaftlichen Erfolg sichern wollen und müssen.


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Product Details
  • ISBN-13: 9783734755088
  • Publisher: Books on Demand
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 12 mm
  • Weight: 426 gr
  • ISBN-10: 3734755085
  • Publisher Date: 10 Feb 2015
  • Height: 246 mm
  • No of Pages: 234
  • Series Title: German
  • Sub Title: Professionell planen. Handeln. Konkret umsetzen.
  • Width: 189 mm


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