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Marketing, 8E Marketing In The 21St Century Biztan

Marketing, 8E Marketing In The 21St Century Biztan

          
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About the Book

The text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.

Table of Contents:
Part 1. An Introduction to Marketing In The 21st Century · Marketing Today · The Environment in Which Marketing Operates · 3. Developing and Enacting Strategic Marketing Plans · 4. Information for Marketing Decisions Part 2. Broadening the Scope of Marketing · 5. Societal, Ethical, and Consumer Issues · 6. Global Aspects of Marketing · 7. Marketing and the Internet Short Cases, Comprehensive Case, Part 3. Consumer Analysis. Understanding and Responding to Diversity in the Marketplace · 8. Final Consumers · 9. Organizational Consumers · 10. Developing a Target Market Strategy, Short Cases (4) Part 4. Product Planning · 11. Basic Concepts in Product Planning · 12. Goods Versus Service Planning · 13. Conceiving, Developing, and Managing Products Short Cases (4), Comprehensive Case Part 5. Distribution Planning · 14. Value Chain Management and Logistics · 15. Wholesaling · Retailing Short Cases (4) Part 6. Promotion Planning · Integrated Marketing Communications · Advertising and Public Relations · Personal Selling and Sales Promotion · Short Cases Part 7. Price Planning · Considerations in Price Planning · Developing and Applying a Pricing Strategy Short Cases, · Comprehensive Case Part 8. Marketing Management · 22. Pulling It All Together: Integrating and Analyzing the Marketing Plan Short Cases, Comprehensive Case Appendixes


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Product Details
  • ISBN-13: 9788177223828
  • Publisher: Dreamtech Press
  • Binding: Paperback
  • ISBN-10: 8177223828
  • Publisher Date: 2003
  • Language: English

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