We all know the basics of marketing... Basically, you look at marketing as the wide range of activities involved in making sure that you're meeting the needs and wants of your customers and are getting more value than it cost you to provide it in return. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets. And finally, marketing involves making sure customers, new and old, know about your product. This awareness creation process can include advertising, public relations, sales, social media, customer service, and so much more. Obvious, sure... But boring and very non-specific. Marketing is an ever changing game, and yet many businesses refuse to adapt and add new tools to their toolbox. To stay ahead of the game you need to find new ways to drive traffic through your door and make cash registers ring. In "76.5 Ideas to Kickstart your Marketing" you'll learn just that: how to kickstart your marketing plan with some new ideas. Think of this book as a marketing inspirational guide. You can read it cover to cover or just flip to a new idea every month, week, or day. Pick out an idea that you haven't done and apply it. They may not all be revolutionary ideas; many are meant to just start the ball rolling. Use these ideas, though, and you will hopefully find your creativity sparked and begin heading down a path of increased awareness of your business, and ultimately increased revenues.
About the Author: My name is Zack Wenthe, and I'm a serial entrepreneur, marketer, economic developer, small business developer and owner, and more. Throughout my background in media, advertising, and real estate, to name a few, I have not only owned several successful businesses along the way, but more importantly have found that one of my greatest passions is working with small businesses. Over the last 10 years, I've created programs for countless small businesses, counseled many of them on their marketing programs, helped them develop their business plans, guided them through the leasing of their first business location, and helped them promote their grand opening. I have even been lucky enough to help promote some of their expansions resulting from our successes! I've played the advertising game: I've sold it, I've bought it, I've fought with ad agencies over their outrageous rates. I know the tricks and have saved myself and my clients a lot of money along the way. But it's not all about the money (though I'll be the first to admit I LOVE the green stuff!). It's also about finding that perfect work-life balance: the balance between work and personal lives. So simply put, my goal is to help more small business owners work on their business instead of being trapped in their business.