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7 Principles of Brand Management

7 Principles of Brand Management

          
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About the Book

: The 7 Principles of Brand Management The 7 Principles of Brand Management is a useful primer for any marketer, and Gupta has done an admirable job of distilling a lot of experience and learning into an easy to use framework. The most compelling parts of the book are the varied and exhaustive case studies that both bring the principles to life and also make this an essential addition to the bookshelf of not just the professional marketer but anyone interested in marketing. How did Adolf Dassler leverage consumer need understanding to build an iconic brand? How was brand Singapore created by a leader who was able to energise a country behind his vision? What value creation model did amazon.com leverage to establish itself? Does pricing strategy play a critical role in Gillette's success? Why has 'Dove' been able to gain mega brand status while many cosmetic brands struggle to do so? Can brand building principles be applied in everyday life to establish yourself as a 'brand'? What was truly behind the success of brand 'American Express'? How critical was insight mining in creation of the brand 'Fair and Lovely'? Is it actually possible to learn the art of brand management? These and many more questions answered in ' The 7 Principles of Brand Management'. A simple yet insightful read into the world of branding and marketing. Contents 1. Introduction to the 7 Fundamental Brand Management Principles 2. Principle 1: Leverage Information via Hypothesis-led Data Analysis 3. Principle 2: Understand Competition and Maintain Your Point of Difference 4. Principle 3: Manage Your Budgets with Scarcity Mentality 5. Principle 4: Know the Hurdle in Your Consumer's Life that Your Offering Smoothens 6. Principle 5: Be Consistent with Your Positioning Over Time and Across Platforms 7. Principle 6: Get the Right Pricing that Offers Value in the Eyes of Your Consumers 8. Principle 7: Motivate the Team by Envisioning and Early Buy-In 9. Tail Piece About the Author: Nitish


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Product Details
  • ISBN-13: 9780706809060
  • Publisher: McGraw Hill Education
  • Binding: Paperback
  • No of Pages: 327
  • ISBN-10: 0070680906
  • Publisher Date: 01 Jan 2011
  • Language: English
  • Width: 181 mm

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