What is the insight behind the Dyson Hairdryer, Tidal Music Streaming, Lego Friends or the Nike AirAdapt 2.0 self lacing trainers? This book explores not only the case studies, but the consumer insights and value propositions behind each example. This is the second book by Mat Shore the renowned consumer insight and value proposition expert. The 7 Heavenly Habits of innovation explores the traits that make successful innovators achieve great things when others fail. Written in Mat's inimitable tongue-in-cheek and irreverent style, this book showcases multiple case studies of elegant and inspired examples of innovation. As you'd expect if you've read Mat's blog or attended his speeches, it also includes a litany of tragic cases where these traits were clearly far from evident. Mat has trained 35,000 people in 27 countries over the last 15 years and his expertise had been sought in the boardroom of major blue chip companies. His clients include GE, Philips, Samsung, Citrix, Lafarge, Electrolux, Nespresso. He has written for the Times of London on innovating and trained the faculty of Washington University on the subject of insight and value proposition development. You can read the companion piece to this book, The 7 Deadly Sins of Innovation, or acquire both together in the compendium version.
About the Author: Mat Shore has an infectious passion for innovation. His ability to explain and encourage new thinking in innovation has led to him being invited to train tens of thousands of people in North America, Latin America, Africa, Asia and Europe over the last 13 years. His material on innovation has been delivered to over 35,000 people worldwide. He has refined and championed a 6 block Value Proposition approach that is so simple and intuitive to use that it's now best practice in companies with a combined turnover of $150 billion worldwide. In 2013 Mat was asked to be the keynote speaker at the PMA conference in New Orleans, one of the world's largest conferences with 20,000 attendees. In this speech he delivered his 7 Deadly Sins speech to great acclaim. You can see a clip from his keynote on his website: matshore.com . Mat's unique humour and irreverence means his weekly blog on topical innovation success and failure is viewed by thousands and his opinion is also regularly sought by business publications and newspapers. In 2015 Mat was interviewed by The Times on his thoughts about bad innovation and how he would improve the quality. In 2003 Mat founded Outside In(TM), a successful innovation and training company which helps clients worldwide challenge their preconceived ideas on insights, propositions and innovation. In the last 13 years, Outside In have consulted on B2B and B2C innovations in 27 countries. As a result, Mat has one or two frequent flyer miles. Mat has worked on countless innovation projects with market leaders such as GE, Philips, Citrix, Electrolux, Samsung, Lafarge, Glaxo Smithkleine, Idexx, Carestream, AON, Belkin, Gemalto and Analogic. He has also worked with service providers, agencies, universities and start-ups. Mat's extensive expertise in this area led to him being asked to train the MBA faculty at Washington University in insight and proposition development. Apart from his training and public speaking talents, Mat has many years' experience running live innovation projects. Prior to starting his own business Mat worked in brand management for 3 of the world's biggest marketing companies, Unilever, P&G and Pepsi where he brought many high-profile initiatives to market. However, it is Mat's humour and ability to transfer knowledge that makes him so successful.