Is Marketing making us ILL? Could marketing be making our society and our planet ILL? That is the question marketer and coach Lynn Serafinn poses in this eye-opening, informative and inspiring read. A bold, holistic and often spiritual examination not merely of the world of advertising, but also of our entire world view, this book reveals how our relationships with Self, others, our businesses, our economy and the Earth impact every aspect of our lives. Addressing both the conscious and unconscious mechanics of marketing, Lynn shows the impact consumer culture has upon our health, our economy and the delicate ecological balance of our natural world. A book as much for the conscious consumer as the ethical business owner, this book shows why traditional ways of selling are ultimately doomed to fail, and how both business owners and consumers can begin to heal the world by embracing a new paradigm Lynn calls 'The 7 Graces of Marketing.'
Brit Writers Awards Finalist
eLit Book Awards Silver Medal in Humanitarian & Ecological Social Issues BONUS GIFT: On the last page of the book, there is a link to a page where readers can download 7 MP3s (over 10 hours of audio) from the '7 Graces Telesummit' with over 20 international speakers on the topic of ethical marketing.
PRAISE FOR 'THE 7 GRACES OF MARKETING 'At last! Here's a brilliant reframe of marketing and selling. Lynn Serafinn offers a brave new world, where competition and scarcity give way to collaboration, abundance and greater connection among all humanity--and we still profit and prosper as we help each other. I love it!'
DR JOE VITALE
Author of The Attractor Factor and Buying Trances
'This is what the world has been waiting for! Finally a marketing book that guides us out of fear, lack and limitation into love, prosperity and abundance.'
ERIC PEARL
Author of The Reconnection: Heal Others, Heal Yourself
'The world NEEDS this book! Lynn is ahead of the curve, and leading us toward how we will ALL look at marketing in the future.'
RICHARD S. GALLAGHER
Author of How to Tell Anyone Anything and What to Say to a Porcupine
ABOUT THE AUTHOR LYNN SERAFINN is a certified, award-winning coach, teacher, marketer, radio host, speaker and author of the #1 bestseller The 7 Graces of Marketing and Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the Top 20 of the 'Top Marketing Authors on Twitter' by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards. She also received the eLit Book Awards Silver Medal in Humanitarian and Ecological Social Affairs, as well as the Bronze Medal in Business and Sales.
Lynn's eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors. Lynn is also the Founder of the 7 Graces Project CIC, a not-for-profit social enterprise created to train, support, mentor and inspire independent business owners to market their business ethically, serve society and planet, and restore all that is best about humanity.
