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60 Seconds: On Why Radio Advertising Works

60 Seconds: On Why Radio Advertising Works

          
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About the Book

A prominent Philadelphia radio station owner who was familiar with Elliott's work in creating radio and TV commercials made a casual comment to him. He said, "How would you sell radio?" Elliott thought the answer was to come up with a book that visually explains what radio is about; not with the number of people who listen and how often, but with a visual way of explaining why radio advertising works. The book is illustrated with pure Americana photographs by Eric Mencher. They're from a collection of photographs Eric took when he documented the entire length of the Lincoln Highway, from its start in Times Square to its finish in Lincoln Park, San Francisco. 60 seconds is the average length of time it should take to read this book. Some do it in more, some do it in less. it's a fun look at a medium that can be felt but can't be seen.


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Product Details
  • ISBN-13: 9798350970340
  • Publisher: Bookbaby
  • Publisher Imprint: Bookbaby
  • Height: 286 mm
  • No of Pages: 56
  • Spine Width: 10 mm
  • Weight: 700 gr
  • ISBN-10: 8350970340
  • Publisher Date: 20 Sep 2024
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: On Why Radio Advertising Works
  • Width: 222 mm


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