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读麦:书信---复活麦克卢汉的大脑(卷三): READING MCLUHAN: LETTERS---Resurrecting McLuhan's Brain (Volume III)

读麦:书信---复活麦克卢汉的大脑(卷三): READING MCLUHAN: LETTERS---Resurrecting McLuhan's Brain (Volume III)

          
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About the Book

读麦,就是阅读麦克卢汉,简写成"读麦",是我模仿蒙古歌手独有的技巧"呼麦"编造的一个词,就算是发挥麦克卢汉所推崇的听觉思维吧。麦克卢汉是加拿大的传播学理论家和英语文学教授,以格言"媒介即信息"而闻名,他影响巨大的著作有《谷登堡群星》(1962)、《理解媒介:人的延伸》(1964)和《媒介即信息》(1967)。五六十年来,围绕麦克卢汉颇多争议,追随者奉他为先知,反对者贬他为巫师,他的理论热了冷、冷了热,他的文字很多人都说复杂难懂。那么,到了移动互联网的今天,我们应该怎样读麦呢? 麦克卢汉很看重探索,提倡用各种探针去刺探,以感知新技术新环境。用麦氏这一思想来反观读麦,麦克卢汉各种作品的阅读,不妨采用这样的步骤:首先,读麦氏与人的交谈记录,看被人刺探后麦氏的反应;其次,书信日记,这里面应该有最真实的、未经雕琢的闪念,只可惜日记没有出版;第三,演讲,看麦氏在口语语境中的思路;第四,麦氏的散篇文章,相对于书本,这算是思想碎片了;第五,麦氏与人合作的书,这多少能看到一点互动的结果;第六,麦氏本人的专著,专著又以《机器新娘》为先,这是麦氏对当时的广告、漫画、电视、报刊、音乐、时尚等媒介内容的思考碎片。


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Product Details
  • ISBN-13: 9781006749056
  • Publisher: Blurb
  • Publisher Imprint: Blurb
  • Height: 229 mm
  • No of Pages: 408
  • Spine Width: 23 mm
  • Weight: 593 gr
  • ISBN-10: 1006749055
  • Publisher Date: 12 Jul 2021
  • Binding: Paperback
  • Language: Undetermined
  • Returnable: N
  • Sub Title: READING MCLUHAN: LETTERS---Resurrecting McLuhan's Brain (Volume III)
  • Width: 152 mm


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