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触 心 :dt时代的大数据精准营销

触 心 :dt时代的大数据精准营销

          
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About the Book

"1. 定位精准。本书从客户定位、社交、数据库构建、支付、社群、影视、二维码和物联网等角度精准定位,利用详实案例和方法来阐释企业面临的营销变局及应对策略。   2. 内容详实,可读性强。书中案例丰富,图文并茂,不但细致入微分析了众多案例,还提出了具体可行的操作方法。   3. 案例新颖,独特。书中很多案例都是刚刚发生或者是当下热门的内容,时代感很强,如某租车公司争议文案等。   4. 目标读者精准。本书定位的是大数据营销人员、创业者以及传统转型行业的营销者,书中内容针对性强,可读性高,是大数据营销的不二之选。   随着互联网和大数据技术的深入发展,传统的营销方式已经跟不上时代发展。新兴的营销工具和方式开始逐渐成为企业发展过程中的利器,比如利用社交媒体进行深度精准营销,利用LBS技术改变信息聚合方式并准确定位客户,利用互联网在线支付适时抓住客户等等。这就是比传统营销成本更低、效率更高的大数据精准营销。   对消费者来说,从衣、食、住、行,到娱乐、通信、社交、金融等,这一切都因为互联网和大数据技术的诞生而发生了深刻的变化。但是,面对DT时代的精准营销,很多传统企业却显得不知所措。他们不懂得如何利用粉丝和社群去营销他们的产品,他们不懂得如何引导消费者在线支付从而获取营销的绝佳机遇。企业的营销人员迫切需要这样的书籍去打开营销局面。本书以中小企业如何进行大数据精准营销为核心内容,通过对不同行业、不同营销方式的案例剖析,给读者以实操营销方法,可以说本书是一本企业营销人员精准营销的指导手册,操作更简单,使用更高效。

内容简介

  从客户定位、社交、数据库构建、支付、社群、影视、二维码和物联网等角度来阐释企业面临的营销变局及应对策略。书中围绕互联网和大数据对营销的颠覆和重构,向企业展示出未来营销的方向和手段。企业只有抓住机遇,努力利用好大数据这一营销利器,抓住互联网+ 的时代机遇,才能在未来的发展中先人一步,实现精准营销的梦想。   案例详实,内容丰富,方法、策略指导性非常强,加上图文并茂的风格,可以帮助企业营销者正确认识时代变局,学习精准营销方法。其中案例和方法既有落地、实操的内容,又有高屋建瓴的思维引导,对企业一线营销人员和营销管理人员都有很多借鉴意义。


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Product Details
  • ISBN-13: 9787115404268
  • Publisher: China National Publications Import & Export C
  • Publisher Imprint: China National Publications Import & Export C
  • Height: 244 mm
  • No of Pages: 234
  • Spine Width: 15 mm
  • Width: 170 mm
  • ISBN-10: 7115404267
  • Publisher Date: 01 Sep 2015
  • Binding: Paperback
  • Language: Chinese
  • Returnable: N
  • Weight: 525 gr


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触 心 :dt时代的大数据精准营销
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