301 consejos en Internet para una ONG

301 consejos en Internet para una ONG

          
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About the Book

Este manual se dirige a aquellos que representan en Internet a una ONG. Quien trabaja en Internet para una asociación sin ánimo de lucro no siempre puede imitar los procedimientos de quienes se dedican a vender en Internet, porque los objetivos son distintos.Los consejos que aparecen en este libro son muy variados. Vamos a ver acciones que tienen que ver con el fondo y con la forma, con lo técnico, el diseño, el marketing, etc. Encontraremos consejos para un gestor de comunidades, un programador, un escritor digital, un mantenedor de sitios web, un informático, un periodista aficionado, etc.La mayoría de las recomendaciones y acciones a implementar que podemos encontrar en la Red están pensadas para empresas comerciales. Siempre se evalúa el beneficio económico frente a la inversión. Se pone el énfasis en conseguir ingresos, ya sean ventas, afiliados, banners publicitarios, etc. Se miden distintas ratios como el coste por clic (CPC) o el porcentaje de clics de nuestro anuncio (CTR). Pero las organizaciones sin fin de lucro no venden productos en Internet. La mayoría transmiten unos principios, proponen unos fines, para los que a lo mejor también se venden unos productos, pero que no son la razón de ser de una ONG, sino un medio necesario para la financiación de los objetivos que pretenden realizar.Este libro está pensado para que sea útil a una gran variedad de profesionales y aficionados. Quizás no sirva para leer desde el principio hasta el final, pero sí puede ser útil para tomar algunas ideas o inspirarse en lo que cualquier responsable de una web o de la comunicación tiene que hacer. Hay días en los que uno no sabe por dónde empezar o a qué dedicar el siguiente esfuerzo, con tanto por hacer que es difícil centrarse y saber cuáles son los siguientes pasos. Por eso, esta guía puede ser útil para poner un cierto orden en nuestros primeros pasos por la web.Lo puede leer cualquiera que tenga como responsabilidad la creación de una web para la asociación con la que colabora. Como hoy se entremezclan tantos medios, no solo aprenderá a hacer buenas páginas web que gusten a la gente a quienes quiere dirigirse, o que aparezcan entre los primeros resultados cuando busquen algo relacionado con su campo de actuación, sino que también podrán ser la voz de una comunidad social o grupo de individuos que buscan relacionarse con gente similar a través de la Red.


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Product Details
  • ISBN-13: 9781086609950
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 392
  • Spine Width: 22 mm
  • Width: 152 mm
  • ISBN-10: 1086609956
  • Publisher Date: 31 Jul 2019
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 571 gr


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